Social Media Manager at Educare News

The Social Media Manager will be responsible for bringing social media initiatives to life through project management, content creation, excellent copywriting, social monitoring and reporting on effectiveness of strategy.

The successful candidate will have a strong and intimate knowledge of the social media landscape, strategic initiatives, project management, content development and writing creative copy.

The Social Media Manager must have the ability to thrive in a fast-paced environment, be a self-starter, and be team oriented. Candidates for this position must possess a minimum of 2 years of experience working in social media or content creation for a brand or agency.

 Responsibilities:

• Creates content including photography and/or designing imagery for social media channels.
• Project management including the prioritization and management of social media programs, brand campaigns and development of cross platform applications
• Strategic insight and planning including ideating on social media strategy and assisting in devising campaign tactics
• Provide insight and execution for marketing and other department teams to ensure marketing and social strategies will have the greatest impact across all channels
• Manage overall analytics for social media including daily, weekly, monthly and ad-hoc reporting on campaign performance, social interaction and digital communications
• Monitor analytics data and develop strategies for content creation, optimizing social channels and initiatives, increase engagement and ROI, and to build brand awareness
• Monitor and evaluate Social Media results on a daily/weekly/monthly basis in coordination with institution goals and benchmarks.
• Implement, optimize, and build social advertising for digital platforms Creates, manages, and grows the organization presence across social media channels
• Strategic insight and implementation of reputation management strategies
• Working knowledge and industry experience in planning, managing, and executing social media initiatives
• Innovate new and creative ways to use social platforms and digital content to tell stories, empower advocates, heighten the student experience, connect with alumni, and grow awareness
• Collaborate on messaging for announcements, statements, PR, and other digital communications
• Manage internal and external relationships including business partners and social influencers
• Utilizing social listening tools to understand current conversations and how it can create new social opportunities