Social Media Manager at Domeo Resources International (DRI)

Main Function

• The Social Media Manager will be responsible for developing, managing, and executing digital content and social media strategies that increase brand visibility, customer engagement, and revenue growth for the organization.
• The role involves content planning, campaign execution, audience engagement, performance analysis, and online reputation management across all social media platforms.
• The ideal candidate should be creative, trend-conscious, organized, and experienced in hospitality or restaurant brand marketing.

Role Responsibilities
Social Media Strategy and Management:

• Develop and execute social media strategies aligned with business and marketing goals.
• Manage the company’s social media platforms including Instagram, TikTok, Facebook, X, Snapchat, and LinkedIn.
• Create and maintain monthly content calendars and posting schedules.
• Monitor social media trends and recommend innovative ideas to improve engagement.

Content Creation and Brand Promotion:

• Create engaging visual and written content for promotions, events, products, and services.
• Coordinate photo and video shoots for restaurant, lounge, bakery, and hospitality operations.
• Work closely with graphics designers, photographers, and influencers for content development.
• Ensure brand consistency across all online platforms and campaigns.

Audience Engagement and Customer Service:

• Respond promptly to comments, messages, inquiries, and online reviews.
• Monitor customer feedback and escalate complaints where necessary.
• Build and maintain positive online relationships with customers and followers.
• Increase audience engagement and online community growth.

Marketing and Campaign Execution:

• Plan and execute online campaigns for events, promotions, and product launches.
• Collaborate with operations and marketing teams to support sales objectives.
• Track campaign performance and optimize strategies for better results.
• Coordinate influencer partnerships and digital collaborations.

Reporting and Analytics:

• Monitor and analyze social media performance metrics.
• Prepare periodic reports on engagement, reach, conversions, and campaign performance.
• Recommend improvements based on analytics and audience insights.

Qualifications and Requirements
Education and Certifications:

• Bachelor’s Degree or HND in Mass Communication, Marketing, Media, Public Relations, or related discipline.
• Certifications in Digital Marketing, Social Media Management, or Content Marketing will be an added advantage.

Experience:

• Minimum of 2–4 years’ experience in social media management or digital marketing.
• Must have relevant experience managing social media for hospitality, restaurant, lounge, resort, or entertainment brands.
• Proven experience in content creation, audience engagement, and campaign management.

Skills:
Creative and Technical Skills:

• Strong content creation, storytelling, and branding skills.
• Proficiency in Canva, CapCut, Adobe Creative Suite, or related content tools.
• Good photography and videography direction skills.

Communication and Marketing Skills:

• Excellent written and verbal communication skills.
• Strong understanding of social media algorithms and digital marketing trends.
• Ability to create engaging captions and promotional content.

Organizational and Analytical Skills:

• Strong planning, multitasking, and organizational abilities.
• Ability to interpret analytics and improve campaign performance.

Adaptability and Innovation:

• Creative mindset with strong attention to detail.
• Ability to work under pressure in a fast-paced environment.