Social Media Manager / Content Creator at Pathway Advisors Limited

Job Summary

• The Social Media Manager/Content Creator is responsible for developing, executing, and managing digital content strategies that enhance the online presence of Pathway Holdings Limited and its subsidiaries- Pathway Advisory Limited, Pathway Asset Management, and Fundbox Financial Services Limited. The role ensures brand consistency, drives audience engagement, and supports marketing, corporate communications, and investor-focused initiatives across all digital platforms.

Key Responsibilities

Digital Strategy & Social Media Management

• Develop and implement tailored social media strategies across LinkedIn, Instagram, X, Facebook, YouTube, and other platforms relevant to the financial services industry.
• Manage daily operations of all corporate social media accounts.
• Create and maintain a social media calendar aligned with corporate activities, campaigns, and announcements.
• Monitor industry trends, social listening insights, and competitor activities.

Content Creation & Storytelling

• Create high-quality, engaging content including graphics, short videos, motion graphics, infographics, newsletters, and thought-leadership posts.
• Develop content that simplifies investment concepts, financial services, and corporate milestones for diverse audiences.
• Draft compelling copy for social posts, website updates, and digital campaigns.
• Ensure brand voice, tone, and messaging are consistent across all platforms.

Website & Digital Asset Management

• Support updates to the Group’s website and landing pages.
• Manage digital assets such as corporate photos, videos, brand templates, and media libraries.
• Collaborate with IT and Communications to ensure accuracy and timeliness of online information.

Analytics & Performance Reporting

• Track and analyze performance metrics (engagement, reach, impressions, conversions, website traffic, sentiment, etc.).
• Prepare weekly and monthly performance reports for the Head of Communications.
• Use data insights to optimize content, scheduling, and platform strategies.

Campaign Management

• Plan and execute targeted digital campaigns for product launches, investment updates, awards, events, and corporate announcements.
• Collaborate with Marketing and Business Development teams to drive brand awareness and lead-generation activities.
• Manage paid advertising campaigns when required.

Compliance & Reputation Management

• Ensure all digital content complies with regulatory standards in the investment and financial services industry.
• Monitor online mentions and sentiment to support reputation management efforts.
• Flag and escalate potential crisis or sensitive issues to the Communications team.

Collaboration & Support

• Work closely with Corporate Communications, Advisory, Asset Management, and Fundbox teams.
• Support internal communication initiatives through digital content creation.
• Coordinate with external vendors, designers, and influencers (where applicable).

Qualifications & Experience

• Bachelor’s degree in mass communication, Marketing, Digital Media, Journalism, or related field.
• 3-6 years of experience in social media management and content creation, preferably within investment, financial services, fintech, or corporate environment.
• Proven experience in digital content strategy, video editing, and graphic design.
• Proficiency in tools like Canva, Adobe Suite, CapCut, Figma, and social media analytics tools.

Required Skills & Competencies

• Strong storytelling and copywriting abilities.
• Excellent understanding of social media algorithms and digital trends.
• Creative thinking with the ability to simplify complex financial concepts.
• Strong attention to detail and brand consistency.
• Ability to multitask and deliver high-quality content under tight deadlines.
• Data-driven mindset with strong analytical and reporting skills.
• Professionalism, discretion, and good judgment when handling corporate information.