Social Media Manager at Baobabplus

Responsibilities:

• Develop and implement comprehensive social media strategies to increase brand awareness and drive engagement across various platforms.
• Create compelling and shareable content tailored to our target audience.
• Manage day-to-day activities on social media platforms, including content creation, scheduling, and community management.
• Analyze social media performance metrics and provide insights to optimize content and campaigns.
• Stay updated on industry trends and best practices in social media marketing.
• Collaborate with internal teams to align social media efforts with overall marketing objectives.

Requirements:

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience (2-3 years) managing social media accounts for brands or organizations.
• Strong understanding of social media platforms, algorithms, and analytics tools.
• Excellent written and verbal communication skills.
• Creative thinker with a passion for storytelling and visual content.
• Ability to work independently and collaborate effectively in a team environment.