Social Media Manager at Amy Consulting

Key Responsibilities

Content Creation and Curation

• Develop visually appealing, on-brand content (photos, videos, and graphics) highlighting projects, design inspirations, and company services.
• Curate design trends and share relevant industry content.

Social Media Strategy

• Develop and implement a comprehensive social media strategy to increase brand awareness, engagement, and follower growth.
• Tailor strategies for platforms like Instagram, Pinterest, TikTok, Facebook, and LinkedIn.

Community Management

• Monitor comments, DMs, and mentions, engaging with followers to build relationships and address inquiries.
• Interact with clients, industry influencers, and potential collaborators.

Campaign Management

• Plan and execute seasonal campaigns, promotions, or events in alignment with the company's services.
• Highlight completed projects, behind-the-scenes processes, and design trends.

Analytics and Reporting

• Track and analyze the performance of posts, campaigns, and follower growth.
• Provide monthly reports and actionable insights to improve social media strategies.

Collaboration

• Work with interior designers, photographers, and other creative teams to capture project visuals.
• Collaborate with the marketing team for cohesive branding and promotional efforts.

Trend Spotting and Innovation

• Stay updated with social media trends, interior design styles, and competitor activities.
• Implement creative ideas like 360-degree project tours, mood board inspiration reels, or design tips.

Ad Management

• Create and optimize paid social media ads to target prospective clients.
• Focus on geographic targeting for local projects and high-income audiences.

Platform-Specific Initiatives

• Pinterest: Develop and optimize boards for lead generation and design inspiration.
• TikTok/Instagram Reels: Showcase transformation videos, styling tips, or client testimonials.

Key Requirements

Educational Background

• Degree or certification in Marketing, Communications, or a related field (preferred but not mandatory)

Experience

• Proven experience as a Social Media Manager, preferably in the interior design or luxury industry.
• Portfolio showcasing creative content, campaigns, and successful social media growth.

Technical Skills

• Proficiency in tools like Canva, Adobe Suite, or similar design tools.
• Familiarity with social media management platforms (e.g., Hootsuite, Buffer, or Later).
• Basic video editing skills for Reels/TikTok content.

Aesthetic Eye

• A strong understanding of design principles, color palettes, and interior design aesthetics.
• Ability to create visually cohesive content that aligns with the brand's style.

Strategic Thinking

• Ability to analyze audience demographics and develop tailored content strategies.
• Understanding of SEO and how to leverage it for social media.

Soft Skills

• Excellent communication and interpersonal skills.
• Ability to manage multiple platforms and deadlines simultaneously.

Industry Knowledge

• Familiarity with interior design terminology, materials, and trends.
• Understanding of the target audience, often consisting of homeowners, businesses, or high-net-worth individuals.

Creativity and Innovation

• Demonstrated ability to think outside the box and create engaging, unique content.

Analytical Mindset

• Proficient in interpreting data and KPIs to tweak strategies for growth.