Social Media Manager at Aman HMO

Key Responsibilities

• Social Media Strategy — Develop and execute a comprehensive social media strategy aligned with Aman HMO's marketing and business objectives.
• Social Media Strategy — Establish clear content and growth objectives for each social media platform.
• Social Media Strategy — Research industry trends, audience interests, and competitor activities to identify opportunities for growth.
• Social Media Strategy — Continuously test and refine strategies based on performance data and audience insights.
• Content Creation & Management — Develop creative, informative, and engaging content for Aman HMO's social media platforms.
• Content Creation & Management — Create and manage content across platforms such as Instagram, Facebook, LinkedIn, TikTok, X, and other relevant channels.
• Content Creation & Management — Develop content formats including graphics, carousels, short-form videos, reels, stories, educational posts, campaigns, polls, and other interactive content.
• Content Creation & Management — Write compelling captions, social copy, scripts, and calls-to-action.
• Content Creation & Management — Maintain a structured and consistent content calendar.
• Content Creation & Management — Ensure all content reflects Aman HMO's brand identity, values, tone, and professional standards.
• Content Creation & Management — Collaborate with graphic designers, videographers, marketing teams, and other stakeholders to produce high-quality content.
• Community Management — Actively manage Aman HMO's online communities and social media pages.
• Community Management — Respond promptly and professionally to comments, enquiries, direct messages, and customer feedback.
• Community Management — Encourage meaningful conversations and engagement with our audience.
• Community Management — Identify potential leads and customer enquiries from social media and ensure they are appropriately followed up.
• Community Management — Monitor conversations about Aman HMO online and support positive brand reputation management.
• Community Management — Escalate sensitive complaints or customer issues to the appropriate team when necessary.
• Lead Generation & Business Growth — Develop social media campaigns designed to generate qualified leads and business opportunities.
• Lead Generation & Business Growth — Work closely with the Sales and Business Development teams to support lead conversion.
• Lead Generation & Business Growth — Create content that communicates the value and benefits of Aman HMO's products and services to prospective customers.
• Lead Generation & Business Growth — Develop compelling calls-to-action that encourage enquiries, registrations, consultations, and other desired customer actions.
• Lead Generation & Business Growth — Track social media-generated leads and contribute to improving the conversion journey.
• Paid Social Media — Plan, execute, monitor, and optimise paid social media campaigns where required.
• Paid Social Media — Work within approved advertising budgets to maximise reach, engagement, leads, and conversions.
• Paid Social Media — Monitor campaign performance and make data-driven adjustments.
• Paid Social Media — Provide regular reports on advertising performance and return on investment.
• Analytics & Reporting — Track and analyse social media performance using relevant analytics and reporting tools.
• Analytics & Reporting — Monitor key metrics including reach, impressions, engagement, audience growth, website traffic, leads, conversions, and campaign performance.
• Analytics & Reporting — Prepare weekly and monthly social media performance reports.
• Analytics & Reporting — Provide actionable recommendations based on performance data.
• Analytics & Reporting — Take ownership of agreed social media KPIs and continuously work towards improving results.

Required Skills & Qualifications

• Years of relevant experience in social media management, digital marketing, content marketing, or a related role.
• Proven experience managing professional/business social media accounts.
• Strong content creation and copywriting skills.
• Good understanding of social media platforms, algorithms, trends, and audience behaviour.
• Experience with social media analytics and reporting.
• Knowledge of paid social media advertising is an advantage.
• Strong understanding of digital marketing and lead-generation principles.
• Excellent written and verbal communication skills.
• Strong attention to detail and ability to maintain brand consistency.
• Ability to work independently while collaborating effectively with a team.
• Strong organisational and time-management skills.