Social Media Manager at Aldelia Limited

Job Summary

• To provide marketing strategies to deliver on company’s brand message in creative ways across all social media platforms, more than just attracting new customers, job holder is to analyze data to determine which initiatives work best and capitalize on this information to continue scaling overall business.
• Analyze audience data, including growth, reach & engagement metrics, and driving
• towards agreed KPIs using data-driven tools.

Job Responsibilities

• Oversee day-to-day management of campaigns and ensure brand consistency.
• Creating and implementing a consistent monthly social media calendar.
• Developing and implementing content strategies, and producing differentiated, high-quality content.
• Ensure brand consistency through tone, voice and terminology.
• Supervise all aspects of social media interaction between customers and the company, and ensure a positive customer service experience.
• Interacting with our online audience, identifying trends in audience interactions and planning digital campaigns to build our online community.
• Stay up-to-date with current technologies and trends in social media, design tools and applications.

Qualifications

• Bachelor's Degree in Business, Marketing, Journalism, Public Relations or related field.
• 3 -5 years of social media management or related experience
• Solid knowledge of SEO, internet ranking for web content, keyword research and Google Analytics.
• Proficient using multi-social posting programs such as Hootsuite and HubSpot.
• Ability to deliver creative content (text, image and video).
• Hands on experience in content management.
• Strong computer skills using Microsoft Office and Adobe Suites.
• Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention
• Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach
• Ability to manage and supervise a diverse group of employees and simultaneously work toward many company initiatives at once