Social Media Lead at Strivo Labs

Responsibilities

• Managing social media pages for the brand and its clients.
• Driving engagement on social media platforms.
• Designing and implementing social media strategies that align with business goals.
• Generating and posting engaging content as agreed (videos, reels, pictures etc.).
• Engaging followers, responding to enquiries on time and monitoring comments/customer reviews.
• Collaborating with other teams (design, copywriting etc.) to plan, develop, implement and monitor content calendars for managed brands.
• Monitoring brand sentiment and audience feedback.
• Providing insights for decision making.
• Carrying out periodic research to provide insights on trends, new features etc. in the social media space.
• Presenting strategies, reports and insights to management and clients as required.
• Developing and executing always-on and tactical campaigns for managed brands that meet business objectives and achieve set KPIs.

Key Performance Indicators

• Ability to meet set targets and KPIs as agreed.
• Growth of all managed pages as agreed.
• Ability to meet timelines and deadlines.
• Ability to collaborate effectively within a team.
• Ability to adhere to platform regulations.
• Ability to post error-free and engaging content.
• Ability to adhere to client’s tone of voice.

Qualifications & Requirements

• First degree in communications, marketing or any relevant social science course.
• Relevant certifications and professional memberships will be an added advantage.
• Minimum of 7 years experience in social media management/digital marketing.
• Proven track record of developing and implementing successful social media strategies and campaigns.
• Strong analytical and problem-solving skills.
• Ability to multitask and manage multiple projects in a fast-paced environment.
• Team player with excellent collaboration and interpersonal skills.
• Attention to detail and accuracy in all aspects of social media management.
• Experience with social media advertising (e.g., Meta Business Suite, LinkedIn Ads) etc.

Core Competencies

• A sound understanding of social media platforms (Instagram, Facebook, X (Formerly Twitter), LinkedIn, TikTok, Snapchat, YouTube etc).
• A sound understanding of research and insights tools.
• A sound understanding of social media marketing tools.
• Strong verbal and written communication skills.
• Strong brand storytelling skills.
• Strong presentation skills.

Direct Reports:

• Social Media Executives
• Social Media Interns