Social Media Executive at Roperb Dental Clinic

Job Description

• We’re expanding our digital presence and looking for a smart, creative, and conversion-focused Social Media Executive to help us drive visibility, educate our audience, and convert leads into patients through engaging content and meaningful interactions.

Job Summary

• The ideal candidate is a hands-on content creator skilled in shooting and editing mobile videos, managing multi-platform social media accounts, and engaging leads via DMs with the goal of converting them into paying patients.
• This is a creative and performance-based role that blends video production, social media management, brand storytelling, and light sales communication.

Key Responsibilities
Content Creation & Videography:

• Use smartphones professionally to record reels, behind-the-scenes, client testimonials, team features, dental tips, and service highlights.
• Edit high-quality mobile-first content using CapCut, InShot, Adobe Rush, or similar tools.
• Regularly generate content ideas aligned with oral health awareness, patient testimonials, and promotional services.

Social Media Management & Posting:

• Plan and manage daily/weekly content across Instagram, Facebook, TikTok, YouTube Shorts, and LinkedIn.
• Ensure timely scheduling, posting, and platform-specific optimization.
• Keep all pages updated, aesthetically pleasing, and on-brand.

DMs & Comment Engagement (Lead Conversion):

• Monitor and promptly respond to DMs, comments, mentions, and story replies.
• Use a conversion-based communication approach to answer service inquiries, provide guidance, and encourage booking.
• Maintain a warm, professional, and persuasive brand voice that builds trust and action.
• Track leads generated from social platforms and report on conversion progress.

Graphic and Caption Support:

• Design simple, eye-catching graphics and quote cards using Canva or Photoshop.
• Write clear, engaging, and error-free captions aligned with the clinic's brand voice.
• Create educational, promotional, and patient-friendly posts for various service categories.

Performance Tracking & Reporting:

• Monitor engagement metrics (reach, shares, saves, likes, clicks).
• Provide weekly and monthly reports on content performance.
• Suggest content optimization based on performance analytics.

Requirements

• 1–3 years of experience in a social media, digital content, or mobile videography role.
• Proven ability to record and edit social content with a phone professionally.
• Proficient with editing apps like CapCut, VN, InShot, or Adobe tools.
• Strong knowledge of Instagram, TikTok, Facebook, and how to build brand presence on each.
• Basic knowledge of Meta Business Suite, Instagram Insights, Facebook Ads Manager, or similar platforms.
• Strong copywriting skills for captions and community replies.
• Excellent writing and conversational messaging skills, especially for customer conversion via DMs.
• Strong eye for design, sound, lighting, and content trends.
• Self-starter with a creative mindset and understanding of persuasive storytelling.
• Ability to work under pressure, meet deadlines, and handle multiple projects.

Preferred Qualities:

• Experience managing social media for a healthcare, beauty, or wellness brand.
• Basic familiarity with advertising campaigns on Meta platforms.
• Portfolio or examples of content that led to actual lead conversions or sales.
• A strong sense of aesthetic, composition, and storytelling.
• Up-to-date on social media trends, platform changes, and viral formats.
• Team player with excellent communication and collaboration skills.
• Interest in patient education and healthcare storytelling.

Remuneration

• Competivitive Salary depending on experience an/incentives tied to growth in social media engagement and conversion performance.
• Pension, HMO and Paid leave Career growth opportunities.