Social Media / Digital Marketer at Capital Corp Limited

Key Responsibilities
Social Media Management:

• Develop and execute social media strategies across platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.).
• Create, schedule, and manage engaging content, including text, images, videos, and stories.
• Monitor social media engagement, respond to comments/messages, and build community relationships.
• Collaborate with designers, content creators, and influencers to enhance brand presence.

Digital Marketing & Advertising:

• Plan and execute digital marketing campaigns, including PPC, display ads, and email marketing.
• Optimize website and social media content for SEO and organic reach.
• Run paid social media ads and Google Ads, ensuring budget efficiency and high ROI.
• Track and analyze key performance indicators (KPIs) to measure campaign success.

Content Strategy & Creation:

• Develop and manage content calendars to align with marketing goals.
• Write compelling blog posts, ad copies, and social media captions.
• Utilize graphic design tools (Canva, Photoshop, etc.) to create visual content.
• Edit and optimize video content for social platforms.

Analytics & Reporting:

• Monitor and report on social media performance using analytics tools (Google Analytics, Meta Business Suite, etc.).
• Conduct A/B testing to optimize content and ad performance.
• Provide insights and recommendations to improve engagement and conversions.

Brand Awareness & Growth Strategies:

• Identify trends and opportunities to grow audience reach.
• Stay updated with digital marketing best practices and emerging trends.
• Collaborate with influencers and brand ambassadors for promotions.

Qualifications & Skills
Education & Experience:

• Bachelor’s Degree in Marketing, Communications, Digital Media, or a related field.
• 2 years of experience in social media management and digital marketing.
• Proven track record of managing successful digital campaigns.

Key Skills:

• Strong understanding of social media algorithms and SEO principles.
• Experience with paid advertising (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
• Proficiency in analytics tools (Google Analytics, Meta Insights, etc.).
• Excellent copywriting and content creation skills.
• Familiarity with email marketing platforms (Mailchimp, HubSpot, etc.).
• Strong creativity, attention to detail, and adaptability.