Social Media & Content Associate at SureGifts

The Role

• You will be the creative engine behind SureGifts' day-to-day social presence. This is a dual role: part content creator, part visual designer. 
• You'll plan, produce, and publish content across our social channels while also crafting the graphics, templates, and visual assets that keep our brand looking sharp and consistent across every touchpoint.
• If you're the type who can write a punchy caption, design the accompanying graphic, and still find time to shoot a quick reel — this is your seat.

Key Responsibilities

Social Media Management and Content Creation:

• Plan and manage a monthly social media content calendar across Instagram, X (Twitter), Facebook, LinkedIn, and TikTok/Reels
• Create original, engaging content — copy, graphics, short-form video — tailored to each platform's format and audience
• Develop and execute campaign content for product launches, seasonal moments, gifting occasions (Valentine's, Christmas, TGIF etc.), and brand activations
• Grow our community through consistent posting, timely responses, and proactive engagement with followers and brand conversations
• Monitor trends and adapt content quickly to tap into relevant cultural moments without losing brand voice
• Design on-brand static and animated assets for social, email, in-app, and partner use — including banners, story templates, promotional cards, and brand toolkits
• Maintain a library of reusable brand templates in Canva that internal teams and partners can use independently
• Produce visual assets for campaigns end-to-end, from brief to delivery, with minimal revisions needed
• Ensure all creative output adheres to SureGifts' brand guidelines — colour, typography, tone, and visual identity.

Video & Short-Form Content:  

• Shoot and edit short-form video content for Reels, TikTok, and YouTube Shorts using CapCut or equivalent tools
• Repurpose long-form content (webinars, events, testimonials) into snackable social clips
• Develop video concepts that showcase product benefits, customer stories, and brand personality

Performance & Reporting:

• Track and report on content performance metrics (reach, engagement rate, follower growth, click-through) monthly
• Use insights to optimise content formats, posting cadence, and creative direction
• Stay current on platform algorithm changes and best practices.

What Success looks like

In your first 90 days, you will have:

• Taken full ownership of the SureGifts' content calendar with zero missed posts
• Refreshed our social templates in Canva to reflect current brand guidelines
• Produced at least two campaign content series from brief to execution
• Built a performance dashboard that the Head of Marketing actually looks forward to seeing.

Must-Haves

• 2–4 years of hands-on experience in social media content creation and/or graphic design
• Strong Canva proficiency ; you can build a template from scratch and make it look like it came from a proper design team
• Comfortable with short-form video; CapCut or similar, creating and editing Reels/TikTok content
• A natural copywriter with a feel for brand voice — punchy, warm, and culturally aware
• Understanding of social media analytics and what the numbers actually mean
• Highly organised, able to manage a content calendar and hit deadlines consistently
• Excellent eye for detail — typography, spacing, colour — it shows in your work.

Nice-to-Haves:

• Experience with Adobe Photoshop, Illustrator, or Premiere Pro
• Familiarity with AI creative tools (ChatGPT for copy, Midjourney for ideation)
• Experience in fintech, e-commerce, FMCG, or consumer brands
• Photography skills or basic on-camera presenting ability
• Experience running paid social campaigns.