Social Media / Community Manager at Terawork

Job Responsibilities

• Design and implement social media strategy to align with business goals.
• Generate, edit, publish and share engaging content daily (e.g. original text, photos and videos)
• Manage the day-to-day handling of all social media channels such as Facebook, Instagram, LinkedIn, Twitter and YouTube, adapting content to suit different channels and audiences.
• Form key relationships with influencers across social media platforms.
• Manage and facilitate social media communities by responding to social media posts and developing discussions.
• Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook Insights.
• Optimize content to further encourage community interaction and engagement.
• Set targets to increase brand awareness and increase customer engagement and loyalty.
• Develop innovative sales techniques to increase customer satisfaction.
• Understand the customer base and identify opportunities to build and grow profitable relationships.
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews.
• Manage and track budgets for social media activities.
• Strong understanding of company products or services as well as business position and competition to keep business competitive.
• Communicate effectively to all stakeholders including senior management and content developers.
• Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency.
• Monitor SEO and web traffic metrics.

Required Qualifications

• Must possess a minimum of First Degree in Marketing or any related field
• 3 years of proven work experience as a Social Media Manager or a similar role in the Sales department
• A solid understanding of the use of a range of social media platforms, particularly in relation to advertising/branding and customers
• Knowledge of best practices for social media platforms such as Facebook, Twitter, Instagram, LinkedIn, etc
• Strong communication and interpersonal skills with aptitude in building relationships with professionals of all organizational levels
• Must be well organized and demonstrate good attention to detail
• Experience in building a good relationship with clients
• Must possess intermediate to advanced MS Office skill.
• Knowledge of branding and marketing strategies
• Strong problem-solving ability, including metrics-driven thinking and reporting on the results.