Social Media Associate at Anakle

Job Objective

• The Social Media Associate is a proactive and creative individual with experience and a passion for connecting with current and future customers. That passion comes through as he/she engages with customers on a daily basis, with the ultimate goal of turning fans into customers.
• The Social Media Associate is a digital native with experience and a passion for designing and implementing assigned clients’ content strategy, develop brand awareness, generate inbound traffic, community participation and leadership.

Responsibilities

• Build and execute social media strategy through competitive research, platform determination, benchmarking, and audience identification.
• Curate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
• Own scheduling of content calendars, posting to ensure messaging is deployed as per schedule and is consistent with brand initiatives.
• Champion day-to-day community management of social platforms including daily moderation across social properties. Send periodical newsletters to selected audience.
• Monitor effective benchmarks (best practices) for measuring the impact of social media campaigns. Analyse, review, and report on effectiveness of campaigns in an effort to maximize results.
• Oversee the creation of monthly analytic reports on audience growth, best performing tactics and key conversational threads with the aim to improve strategy and brand positioning. 
• Continuously improve by capturing and analysing the appropriate social data/metrics, insights and best practices, and then acting on the information.
• Drive consistent, relevant traffic and leads from our social network presence.
• Curate influencer lists and deploy outreach for brand campaign initiatives. 
• Collaborate with other departments (content strategy, account management, creative, etc.) to manage reputation, identify key players and coordinate actions

Qualification & Experience

• BSc / MSc in Mass Communications or related field required
• 1 - 2 years proven working experience in social media or related field
• Excellent consulting, copy-writing and communication skills
• Demonstrable social networking experience and social analytics tools knowledge
• Knowledge of online marketing and good understanding of major marketing channels