Social Media Assistant at Konga Online Shopping Limited

Overview

• As a Social Media Assistant, you will play a crucial role in enhancing our brand presence and engagement across various social media platforms.
• You will assist in the development and implementation of marketing strategies, create compelling content, and analyse campaign performance to drive growth and achieve marketing objectives.

Key Duties

• Assist in developing and executing social media strategies to increase brand awareness, engagement, and conversions.
• Create engaging and high-quality content for social media posts, including graphics, videos, and written copy.
• Manage and maintain social media profiles and pages, including scheduling and publishing content, monitoring comments, and engaging with followers.
• Conduct research on industry trends, competitor activities, and audience preferences to inform content creation and strategy development.
• Assist in managing paid advertising campaigns on social media platforms, including budget allocation, ad creation, and performance tracking.
• Monitor key performance indicators (KPIs) and metrics to analyse campaign effectiveness and identify areas for improvement.
• Collaborate with internal teams, including marketing, design, and sales, to coordinate marketing initiatives and ensure brand consistency across all channels.
• Stay up-to-date with the latest trends and best practices in social media, and proactively suggest new ideas and strategies.

Requirements

• Bachelor's Degree in Marketing, Communications, or a related field.
• Proven experience in social media management.
• Strong understanding of social media platforms and content creation tools.
• Excellent written and verbal communication skills, with a creative flair for crafting engaging content.
• Analytical mindset with the ability to interpret data and metrics to drive decision-making.
• Ability to multitask, prioritize tasks, and work efficiently in a fast-paced environment.
• Strong attention to detail and organizational skills.
• Enthusiasm for staying current with social media trends, technologies, and best practices.
• Positive attitude, team player, and willingness to learn and adapt in a dynamic work environment.