Social Media and Content Executive at Buffer Media

Summary of Role

The Social Media and Content Executive is in charge of the day to day running of all company’s social media channels, including developing regular, fresh creative content with a consistent tone of voice and brand personality, and support with delivery for content across supplementary digital channel such as our website. You keep abreast with social media trends, and analyze social ad revenue and web visitor data, to improve the social media presence of the brand.

Key responsibilities;

• Oversee the day to day running of all social media accounts and management
• Planning of marketing strategies to help drive traffic and engagement
• Develops engaging creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand focused message
• Monitor and develop reports on competitor activity within social media spaces
• Developing a consistent brand message across all our social media channels
•  Create and manage an online review funnel for online reviews and reputation management
• Optimize our content for search visibility and generally supporting the SEO strategy.

Skills/Requirements: 

• HND, Degree in Marketing, Creative or any related field with 2-4years experience    
• Ability to produce creative content to engage audiences and widen reach
•  A passion and knowledge for social media
•   A team player with strong people skills
•  Excellent communication skills, both written and verbal
•  Great writing skills and an eye for what will interest and inspire people of all different demography.
• Ability to act on initiate and be focused under pressure
• Confident and creative with a good imagination
• Organized nature with the ability to multi task
• Good attention to detail and analytical skills with the ability to think strategically
• Hard working and result driven
• Ability to analyse data to better understand and monitor performance
• The following will be an added advantage
• Graphics design
• The use of Google Analytics
•  Experience in social media content creation for a Mobile VAS and Digital Marketing organisation