Social Media and Content Development Executive at Ruff n Tumble

Key Responsibilities

• Deliver the end-to-end social process, including content creation, copywriting, scripting, scheduling, analysis and reporting across social media channels with support from the Marketing Manager.
• Develop content to support our objectives of increased brand awareness, community size and engagement for each channel
• Develop a multi-channel strategy to support all territories and engage with a national audience
• Use social tools to report on and measure success of campaigns and content to inform future planning
• Proactively identify emerging trends, opportunities to benefit and drive engagement with our social channels
• Manage asset creation and delivery for paid social activity (boosted/ sponsored posts)
• Maintain the Marketing Calendar, ensure it is up to date and circulated appropriately, and ensure we are on track to meet deadlines
• Create and manage an online review funnel for online reviews and reputation management
• Work with the wider marketing team on the development and delivery of an Influencer programme
• Respond to all inquiries, comments and questions in a timely, professional and friendly manner.
• Generate ideas to bring brand campaigns to life across social media and beyond
• Generate engaging content for our websites and social media pages by writing copy that interests our users, understanding the power of images and giving creative direction for said copy
• Monitor and develop reports on competitor activity within social media spaces
• Working with the wider marketing team to optimize our content for search visibility and generally supporting the SEO strategy
• Oversee all social media accounts

Job Requirements

• A first degree in business, marketing, creative or any related field

·         Minimum 4 years’ experience

• A previous placement including social/digital media/content creation or previous studies involving writing or editing.
• A passion and knowledge for social media
• Great writing skills and an eye for what will interest and inspire people
• Strong communication skills, both written and verbal, are essential
• A willingness to learn, ask questions and work hard/smart
• A desire to progress quickly and take on responsibility
• Positive can-do attitude with the ability to act on initiative and be focused under pressure
• Be a team player with strong people skills
• Organized, IT savvy, creative and detail oriented

The following would be an added advantage

• Experience using Google Analytics
• Experience working in a similar role for a fashion brand/retailer
• Experience in creating email campaigns and social media content