Smart-cash Recharge, Usage & Retention Manager at Airtel

Job Purpose:

• Acquisition – Acquire new customers who will utilize Smart cash services and conduct airtime/bundle recharges through Smart cash channel.
• Acquisition - Convert customers who are currently utilizing competition or alternative channels in fulfilling services rendered by Smart cash. This includes recharges via alternate channels and use of recharge tokens (paper recharge).
• Retention - Drive growth of unique users, count of transactions and value for smart cash services including cash-in, cash-out, bill payment, airtime and bundle recharges through Smart cash channels.
• Conversion Rate Optimization: improve the conversion rates for campaigns and promotions geared toward growth.
• Base Management – Define and implement actions that will improve customer lifecycle in Smart cash.
• Reporting - To provide timely, accurate, and focused reporting to the Smart cash leadership. Develop and implement effective business and commercial reports to deliver insights and improve decision making.

Required Competencies:

• Databases: Oracle, MSSQL Server, PostgreSQL, MySQL.
• SQL: PL-SQL, MS-SQL and PG-SQL.
• Reporting: Microsoft Power BI.
• Data Analysis: SPSS or R-Statistics.
• Strong analytical, problem solving and decision-making skills to evaluate alternatives and provide recommendations on business issues.
• Proficient in using Microsoft Offices Software.
• Proficient in using Microsoft Power Point Software.
• Insight gathering from reports and intelligence to improve customer retention and value extraction.
• Problem solving.

Educational Qualification & Relevant Experience:

• Bachelor's or HND Degree in Computer Science/IT or related field
• At least 3 years’ experience customer value management
• At least 3 years’ experience and hands-on experience in Oracle Business Intelligence Enterprise Edition, IT supporting service including Data Warehousing as well as complex report formatting.
• Business Knowledge - Business report formatting is an added benefit.