Skincare Content Writer at MacTay Consulting

As a Social Media Manager, you are expected to be up-to-date with the latest digital technologies and social media trends.

Job Responsibilities:

• Perform research on current standard trends and audience preferences.
• Design and implement social media strategy to align with business goals.
• Set specific objectives and report on ROI.
• Generate, edit, publish and share engaging SEO (search engine optimized) content daily (e.g. original text, photos, videos and news)
• Monitor SEO and web traffic metrics.
• Collaborate with other teams, like marketing, sales and customer service, to ensure brand consistency
• Communicate with followers, respond to queries promptly and monitor customer reviews
• Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
• Suggest and implement new features to develop brand awareness, like promotions and competitions
• Stay up-to-date with current technologies and trends in social media, design tools and applications

Job Requirements:

• BSc degree in Cosmetology, Chemistry, Biochemistry, or relevant field.
• Skincare Enthusiast
• Proven work experience as a Social media manager.
• Hands-on experience in content management.
• Excellent copywriting skills.
• Ability to deliver creative content (text, image and video)
• Solid knowledge of SEO, keyword research and Google Analytics
• Knowledge of online marketing channels
• Familiarity with web design
• Excellent communication skills
• Analytical and multitasking skills

Technical Skills:

• Communication skills
• Creative thinking.
• Graphic design skills.
• Customer service
• SEO knowledge.

Soft skills:

• Copywriting.
• Analytical skill.
• Budgeting.
• Research.