SEO Specialist at Waziri e-Commerce Ltd

Responsibilities

• Conduct comprehensive keyword research to identify relevant and high-impact keywords and phrases.
• Analyze keyword competitiveness, search volume, and user intent to develop effective optimization strategies.
• Monitor keyword performance and make data-driven recommendations for content optimization.
• Optimize website content, including meta tags, headers, URLs, and internal linking structure, to improve organic rankings.
• Ensure website pages are properly indexed and crawlable by search engines.
• Conduct regular audits to identify and resolve on-page SEO issues and improve overall website performance.
• Collaborate with content creators to develop SEO-friendly content that aligns with keyword strategies and user intent.
• Optimize existing website content for improved search engine visibility and user experience.
• Incorporate targeted keywords naturally into content, headings, and metadata.
• Perform technical audits to identify and address website performance 
• Optimize website speed, mobile responsiveness, and site architecture for improved user experience and search engine rankings.
• Stay updated with the latest SEO best practices and algorithm updates to ensure compliance and adapt strategies accordingly.
• Develop and implement link-building strategies to enhance the website's authority and increase organic rankings.
• Identify opportunities for backlink acquisition through outreach, partnerships, and content promotion.
• Monitor and analyze backlink profiles and disavow toxic or low-quality links.

Requirements

• Minimum academic qualification of Bachelor's degree in any related discipline 
• Minimum of 3-4 years of experience in successfully developing and executing SEO campaigns
• In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
• Proficient in keyword research and SEO tools such as Google Analytics, Google Search Console, SEMrush, or Moz.
• Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven recommendations.
• Excellent understanding of on-page and technical SEO elements.
• Familiarity with HTML, CSS, WordPress, Woocommerce, and website development principles.
• Up-to-date with the latest trends and changes in the SEO industry.
• Strong communication and collaboration skills to work effectively with cross-functional teams.
• Able to complete competitive analysis of other companies within the industry
• Excellent written and verbal communication skills (email, phone, etc.)
• Comfortable analyzing high volumes of data on a daily basis
• Familiarity with other content management systems
• Experience with other aspects of marketing, such as customer growth and promotion, is a plus