SEO Specialist - NG at Reliance HMO

As the SEO Specialist, you will manage SEO and SEM activities, including content strategy, keyword research, and paid search campaigns. Your role is to enhance our search engine rankings, improve website traffic, and maximize ROI. 

What you'll do

• Develop and implement SEO strategies to improve search engine rankings and drive organic traffic. 
• Manage SEM campaigns across Google, Yahoo, and Bing to maximize ROI. 
• Conduct keyword research and optimize campaigns for target keywords. 
• Track, analyze, and report on website and PPC performance. 
• Optimize landing pages and website content for better search visibility. 
• Collaborate with editorial, marketing, and development teams to ensure SEO best practices. 
• Execute link-building strategies and analyze competitor tactics. 
• Stay updated on SEO/SEM trends and algorithm changes. 
• Manage campaign budgets and provide accurate cost estimates. 

Requirements

• BSc or MSc degree in a relevant field. 
• 4 years of proven experience in SEO and SEM, including PPC management. 
• Strong understanding of SEO best practices, search algorithms, and ranking factors. 
• Proficiency with website analytics and bid management tools. 
• Basic knowledge of HTML, CSS, and JavaScript. 
• Experience with A/B testing and multivariate experiments. 
• Excellent communication skills and collaborative abilities.