SEO Growth Specialist at The Concept Group

Job Description

We are searching for an elite SEO Specialist who knows SEO inside and out; on-page, off-page, technical. If you are inherently curious, competitive, incredibly organized and proactive – someone who is not afraid to try new things to see if they work, this is the opportunity for you!

DUTIES & RESPONSIBILITIES

• Develop optimization strategies that increase the company's search engine results rankings
• Set measurable goals that demonstrate improvement in marketing efforts
• Monitor daily performance metrics to understand SEO strategy performance
• Optimize copy and landing pages for search engine optimization
• Perform ongoing keyword research and implementation including discovery and expansion of SEO
• keyword opportunities to drive and increase the most valuable traffic to the websites of the Group and its
• subsidiaries
• Preparing detailed strategy reports
• Research and implementing content recommendations for organic SEO success
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI
• in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links

QUALIFICATIONS/REQUIREMENTS

• BS/MS degree in a quantitative, test-driven field
• Proven SEO & SEM experience – will be asked to provide examples of your work and the results achieved by actions
• Up-to-date with the latest trends and best practices in SEO and SEM
• Must possess knowledge of experience design, brand development, interactive commerce, social platforms and the creative/design process
• Solid understanding of performance marketing, conversion, and online customer acquisition
• Comfortable analyzing high volumes of data on a daily basis
• Ability to prioritize/re-prioritize multiple projects and/or deadlines in a fast-paced and constantly shifting work environment
• Highly organized and attentive to detail
• Experience with A/B and multivariate experiments
• Proven SEM experience managing PPC campaigns
• Solid understanding of performance marketing, conversion, and online customer acquisition
• Understanding of search engine algorithms and ranking methods
• In-depth experience with website analytics tools and SEO industry programs (e.g. Google Analytics, Adobe Analytics etc.)
• Experience with keywords bid management tools
• Able to complete competitive analysis of other companies within the industry