SEO/Digital Marketing Executive at Ascentech Services Limited

Job Summary

The SEO/Digital Marketing Executive will be responsible for driving online visibility, website traffic, lead generation, and brand awareness across digital channels. The role will focus on developing and executing SEO strategies, managing digital marketing campaigns, optimizing website performance, and supporting the growth of the company\'s retail operations through effective digital engagement.

Key Responsibilities

• Develop and implement SEO strategies to improve website rankings and organic traffic.
• Conduct keyword research, competitor analysis, and website audits.
• Manage and monitor Google Ads, social media campaigns, and other digital marketing initiatives.
• Create and manage content marketing strategies that support business objectives.
• Monitor website performance, user engagement, and conversion rates.
• Support marketing activities across multiple retail locations when required.

Requirements

• Minimum of 2-4 years of hands-on experience in SEO and Digital Marketing.
• Previous experience managing digital marketing activities for established retail brands is highly preferred.
• Strong knowledge of SEO, SEM, Google Analytics, Google Search Console, and digital advertising platforms.
• Proficiency in social media marketing and online campaign management.
• Bachelor\'s degree in Marketing, Digital Marketing, Mass Communication, or a related field.
• Relevant digital marketing certifications will be an added advantage.