SEO / Digital Marketing Analyst at AfyA Care

THE ROLE

• The SEO / Digital Marketing Analyst is responsible for implementing SEO and digital marketing strategies for AfyA Care and its OpCos.
• The SEO/ Digital Marketing Analyst can quickly understand and support initiatives that will contribute to the goals and success of marketing campaigns.

OBJECTIVE

• The fundamental role of a SEO / Digital Marketing Analyst is to increase the number of people
• who visit AfyA Care and its OpCos websites. SEO stands for ‘search engine optimization’, which is
• the identification and use of strategies to help an organization’s websites rank highly on search
• engine results pages and thereby increase organic (not paid for) traffic to the sites.

SKILLS & COMPETENCE

• 2 years of related experience in Search Engine Optimization (SEO) and Digital Marketing (key focus on digital media planning) preferred, with experience collecting and interpreting site-visitor statistics.
• Proficiency in Microsoft Office Suite
• Experience with campaign management and ad serving technology, including Google Analytics.
• Deep knowledge of paid search, display advertising and social media advertising
• Experience with website analysis using a variety of analytics tools.
• Excellent written, verbal, and analytical skills.
• Experience working with popular keyword tools (Google, SEMRush, etc)
• Desired: Knowledge of HTML/CSS and website administrations
• BA or BSc degree in marketing or computer science is an advantage.

RESPONSIBILITIES AND ACCOUNTABILITIES

• Conducting keyword research using dedicated software and generating new keyword ideas.
• Assists with drafting, defining and implementing unified SEO strategies and campaigns that will drive long term sustainable site traffic.
• Conducts research, data collection and analysis to assess the visibility of the assigned Opco websites and social media accounts.
• Recommends content revisions to improve SEO and increase website visibility.
• Analyzing website and social media pages, then making recommendations for improvement.
• Tracking metrics such as organic traffic, conversion rates and time spent on page using platforms such as Google Analytics
• Performing competitor analysis to identify content gaps and areas for improvement in across all our digital platforms
• Monitoring website traffic, search results, and developing strategies.
• Providing keyword insights and SEO advice for other teams within the group
• Overseeing content creation, deployment of content across all digital marketing platforms and offering suggestions.
• Updating outdated content.
• Optimizing pages for desktop, tablet, and mobile use.
• Managing paid search campaigns.
• Keeping up to date with new trends and best SEO practices