SEO Content Writer at Digital Marketing Skill Institute

• You will tell inspiring stories and will become an expert on the needs, motivations, and challenges of Digital Marketing Skill Institute’s audiences. You will connect deeply with our audience; turning them into loyal readers of our content, as well as long-term customers.
• You will share our passion for skills-based training while staying abreast of industry news in the SEO/Digital Marketing space. You will work closely with the wider marketing team to create best-in-class content that drives both engagement and conversions.
• As a role that focuses on managing the company’s content in other to drive both engagement and conversions, we expect to see the following duties and responsibilities as highlighted below:

Your duties will include but are not limited to the following:

• Planning content marketing strategies and establishing short-term goals
• Writing clear and persuasive copy for Editorial style, landing pages, blogs and thought-leadership pieces, copy for company divisions, products, and other teams.
• Developing, document, and ensuring copy standards for official company voice and tone.
• Undertaking content marketing actions to achieve business targets
• Collaborating with design and content writing teams to produce high-quality content
• Developing an editorial calendar
• Ensuring deadlines are met.
• Delivering engaging content regularly
• Proofreading, editing, and improving the content
• Optimizing written content while respecting SEO and Google Analytics
• Analyzing and enhancing web traffic by using metrics
• Sharing different types of content through various channels
• Ensuring a substantial and continual web presence
• Receiving customer feedback
• Generating new ideas to magnify customer engagement

Requirements:

• Bachelors in Marketing, Business Administration and Related Courses
• 1-3 hands-on experience as a Content and SEO Specialist
• Knowledge of web publishing requirements.
• Worked on a target-based role and meet up with deadlines
• Profound familiarity with various social media platform
• Ability to identify and track relevant KPIs
• Hands-on experience with SEO and web traffic metrics
• Excellent knowledge in Microsoft office: Word, Excel, PowerPoint, etc.
• Excellent writing skills,
• Excellent interpersonal and presentations skills
• Hands on experience with email marketing
• Ability to interpret website traffic
• Knowledge of online marketing
• Attention to detail, critical-thinker and problem-solver