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The Social Media Marketing Operations Specialist will be responsible for managing and optimizing PalmPay’s Wealth social media presence to drive engagement, brand awareness, and customer acquisition. This role involves planning and executing social media strategies, monitoring campaign performance, and ensuring seamless coordination of social media marketing activities across platforms for Wealth Business Department.
Job Responsibilities
Be responsible for the operation of official accounts of PalmPay wealth on platforms such as Facebook, TikTok, YouTube, and Instagram etc.
Take charge of the fan operation of official accounts, including increasing the number of fans, enhancing fan activity, and maintaining fan relationships.
Create and release promotional content of PalmPay wealth on social media.
Collaborate with KOLs (Key Opinion Leaders) and KOCs (Key Opinion Consumers) to expand the awareness and brand influence of PalmPay wealth.
Conduct joint activities with cooperative financial institutions, integrate the marketing resources of both parties for co-marketing.
Job Requirements
Have more than 5 years of work experience in social media-related fields and hold a bachelor's degree or above.
Possess good communication and business skills and be able to cooperate well with influencers, media, and financial institutions.
Have a good sense of the Internet, and those with media and influencer resources will be given priority.
Be highly goal-oriented, with a strong sense of work responsibility and self-motivation.
Have a financial background or a strong interest in financial management.
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