Senior Pay Per Click Specialist at BlueSlip

Job Description

• Perform management of PPC accounts on Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.
• Develop, execute and manage hyper-local, regional, and national Google Ads and paid social media campaigns that drive targeted site traffic, leads and sales
• Perform keyword research and create SEM strategies based on stated business goals.
• Create high-performance PPC ads and landing page copy that drives conversions.
• Oversee daily implementation and management of paid search campaigns.
• Monitor and adjust budgets according to client-directed budgets.
• Effectively communicate insights and provide routine campaign performance reports.
• Closely collaborate with the SEO/Content Marketing team to develop high-performance integrated marketing campaigns.
• Develop, execute, optimize and report on cutting-edge Google PPC, Display, and Video Ads from conception to launch.
• Provide ongoing actionable insights into campaign performance
• Define, measure, and evaluate and relevant paid media KPIs.
• Oversee and manage the overall paid media budget.
• Conduct in-depth keyword and website research, ad grouping, and audience targeting.
• Write engaging Ad Copy for Ads on a variety of platforms.
• Analyse and Report on campaign performance of sales prospects.
• Liaison with the Sales Department to prepare insightful recommendations for sales prospects.
• Maintain knowledge of industry best practices and new technologies.

Requirements

• Bachelor's Degree qualification.
• 1 - 4 years Experience.

Salary
N70,000 / month.