JOB SUMMARY:
The Senior Media Group Head is a senior leadership role responsible for driving media strategy, planning excellence, and commercial growth across key client accounts. The role oversees integrated media delivery across traditional and digital channels, leads high-performing media teams, and acts as a trusted advisor to senior client stakeholders while ensuring profitability and operational excellence.
JOB DESCRIPTION:
Media Strategy & Planning
- Lead the development of integrated media strategies across TV, radio, print, OOH, digital, social, and emerging platforms, aligned with client business objectives.
- Translate client briefs into robust media plans backed by audience insights, market data, and channel performance analysis.
- Oversee media mix modelling, budget allocation, and channel selection to maximize reach, frequency, and ROI.
- Ensure media strategies are grounded in audience research, consumer behaviour, and competitive intelligence.
- Champion innovative media approaches, including emerging platforms, programmatic solutions, and data-driven targeting
Media Buying & Negotiation
- Ensure all media buys are executed accurately, on time, and within approved budgets.
- Maintain and leverage strong relationships with media vendors, networks, and platform partners to secure favourable terms and added value.
- Monitor market rate trends to ensure competitive pricing and protect client investment.
- Oversee contract management and compliance with media owner agreements.
Client Leadership & Relationship Management
- Act as the senior media contact for key client accounts, building trusted relationships with marketing and procurement stakeholders.
- Present media strategies, plans, and performance reports to clients at a senior level with clarity and confidence.
- Provide strategic counsel to clients on media investment decisions, market opportunities, and emerging trends.
- Manage client expectations, address concerns, and resolve escalated issues promptly and professionally.
- Conduct regular business reviews to demonstrate media performance against KPIs and ROI objectives.
Team Leadership & People Management
- Lead, mentor, and develop a team of Media Managers, Planners, and Buyers across multiple accounts.
- Set clear objectives, conduct performance reviews, and support career development for direct reports.
- Build a high-performance team culture rooted in accountability, collaboration, and continuous learning.
- Allocate team resources effectively to balance workload across accounts and ensure quality delivery.
- Provide training and upskilling on media tools, platforms, and industry best practices.
Campaign Execution & Performance Management
- Oversee end-to-end campaign execution, from planning through flighting, optimization, and post-campaign analysis.
- Ensure accurate campaign trafficking, tagging, and quality control across all media channels.
- Monitor campaign performance in real time, making data-driven optimizations to improve results.
- Lead post-campaign evaluations, providing clients with clear insights, learnings, and recommendations.
- Ensure media delivery is verified through independent audits, monitoring services, or reconciliation reports where applicable.
Financial & Commercial Management
- Own budget management and profitability for assigned accounts, including media billings, agency commissions, and cost efficiencies.
- Ensure accurate reconciliation of media spend, billing, and invoicing in line with client contracts.
- Identify opportunities to improve media efficiency, cost-effectiveness, and value-added benefits for clients.
- Manage risk related to budget overspend, billing discrepancies, and contractual compliance.
- Support new business proposals with competitive, well-costed media strategies and budget projections.
Data, Analytics & Reporting
- Champion the use of media analytics, attribution models, and marketing mix modelling to inform strategy and prove effectiveness.
- Oversee accurate, timely, and insightful reporting on media performance, audience metrics, and campaign ROI.
- Stay ahead of developments in programmatic buying, data-driven targeting, and measurement technologies.
- Ensure proper use of tracking, tagging, and analytics tools
New Business & Agency Growth
- Contribute media expertise and strategic input to new business pitches and proposals.
- Identify opportunities to grow existing accounts through expanded media scopes or additional channels.
- Represent the agency at industry events, media owner functions, and networking opportunities to strengthen market presence.
- Stay informed of media industry shifts, regulatory changes, and platform updates to keep the agency at the forefront of innovation.
JOB QUALIFICATION:
- A degree in social science, humanities and analytical sciences, or related field.
- Minimum of 10–12 years’ experience in media planning and buying within an agency, with at least 3–5 years in a leadership role.
- Proven experience managing large, multi-channel media accounts.
- Strong background across traditional and digital media.
- Numerical skills (Data Analytics)
- Forecasting
- Leadership skills
- Trend Analytical
- Digital Skills
- Project Management
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