Senior Marketing Specialist at BLUETTI

Key Responsibilities

• Develop and execute marketing strategies to enhance brand awareness and drive customer engagement.
• Create compelling campaigns to promote solar home systems and PAYGO (Pay-As-You-Go) solutions.
• Conduct market research to identify customer needs, preferences, and industry trends.
• Manage digital and traditional marketing channels, including social media, email campaigns, and events.
• Collaborate with the sales team to drive product uptake and customer satisfaction.
• Monitor and analyze the performance of marketing efforts, providing insights for improvement.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 4-5 years of proven experience in marketing, preferably in the solar home systems sector.
• Strong knowledge of branding and marketing strategies.
• Experience with Pay-As-You-Go (PAYGO) solutions is an added advantage.
• Excellent communication, analytical, and problem-solving skills.
• Proficiency in digital marketing tools and platforms.

Additional Skills Advantage:

• Proficiency in photography to capture high-quality visuals for campaigns is an added advantage.
• Knowledge of design software such as Adobe Photoshop, Illustrator, or Canva to create stunning marketing materials.

What We Offer

• A supportive and conducive work environment.
• Opportunities for career growth and professional development.
• Competitive remuneration and other attractive benefits.