Senior Marketing Manager at Mikano

POSITION SUMMARY

• Mikano Motors is looking for a Senior Marketing Manager who will be responsible for leading the strategic direction, brand growth, and revenue-driven marketing performance of the Motors division.
• This role drives market leadership across passenger vehicles, commercial vehicles, and aftersales while ensuring strong alignment with sales, network development, and group strategy.

TASKS AND RESPONSIBILITIES

• Develop and execute annual marketing strategy aligned with revenue targets.
• Position Mikano Motors as a premium, authorized 3S (Sales, Service, Spare Parts) dealership group.
• Lead all ATL, BTL, and experiential activations.
• Oversee production of Online campaign, Reels, Radio, Outdoor, Social & Digital content, Showroom branding.
• Lead all vehicle launches, develop pricing communication strategy in collaboration with Sales and coordinate. with OEM partners on brand assets and guidelines.
• Support dealership marketing plans nationwide, standardize showroom branding and customer journey experience. Increase service retention, promote genuine spare parts, design service campaigns (maintenance packages, warranty extensions).
• Oversee CRM strategy integration with Sales, improve, lead response time, conversion tracking, customer lifecycle communication, use data analytics to inform budget allocation.
• Create dashboards for weekly performance reporting
• Manage annual marketing budget efficiently.
• Evaluate and manage agencies, production houses, and media partners.
• Build and mentor high-performing marketing team.
• Drive accountability and performance culture.

QUALIFICATIONS

• Bachelor's degree in marketing, or related fields.
• Minimum 8+ years Automotive marketing.
• Strong understanding of Nigerian automotive landscape.
• Proven experience in performance marketing and revenue attribution.
• Experience managing multi-million-dollar budgets.
• Strong leadership and stakeholder management skills.