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  • Posted: May 25, 2026
    Deadline: Not specified
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  • Mikano, with her new technology, skills and experience coupled with the high-tech latest modern machines acquired has been in the forefront of manufacturing and assembling of generating sets in the world. Vision. To be recognized as the leading solution provider and a preferred partner in the electrical, mechanical, steel fabrication and general civil w...
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    Senior Marketing Manager

    POSITION SUMMARY

    • Mikano Motors is looking for a Senior Marketing Manager who will be responsible for leading the strategic direction, brand growth, and revenue-driven marketing performance of the Motors division.
    • This role drives market leadership across passenger vehicles, commercial vehicles, and aftersales while ensuring strong alignment with sales, network development, and group strategy.

    TASKS AND RESPONSIBILITIES

    • Develop and execute annual marketing strategy aligned with revenue targets.
    • Position Mikano Motors as a premium, authorized 3S (Sales, Service, Spare Parts) dealership group.
    • Lead all ATL, BTL, and experiential activations.
    • Oversee production of Online campaign, Reels, Radio, Outdoor, Social & Digital content, Showroom branding.
    • Lead all vehicle launches, develop pricing communication strategy in collaboration with Sales and coordinate. with OEM partners on brand assets and guidelines.
    • Support dealership marketing plans nationwide, standardize showroom branding and customer journey experience. Increase service retention, promote genuine spare parts, design service campaigns (maintenance packages, warranty extensions).
    • Oversee CRM strategy integration with Sales, improve, lead response time, conversion tracking, customer lifecycle communication, use data analytics to inform budget allocation.
    • Create dashboards for weekly performance reporting
    • Manage annual marketing budget efficiently.
    • Evaluate and manage agencies, production houses, and media partners.
    • Build and mentor high-performing marketing team.
    • Drive accountability and performance culture.

    QUALIFICATIONS

    • Bachelor's degree in marketing, or related fields.
    • Minimum 8+ years Automotive marketing.
    • Strong understanding of Nigerian automotive landscape.
    • Proven experience in performance marketing and revenue attribution.
    • Experience managing multi-million-dollar budgets.
    • Strong leadership and stakeholder management skills.

    Check how your CV aligns with this job

    Method of Application

    Apply Now - recruitment@mikanomotors.com

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