Senior Marketing Manager at Fadac Resources

Our client is a well-known Quick Service Restaurant with branches allover Nigeria, We are looking for  Senior Marketing Manager who’ll lead all our client's marketing activities from social media and digital campaigns to advertising and creative projects.

• Brand - Ensuring a strong brand positioning and recall, and driving visibility and footfalls to each store, while delivering on the brand messaging of quality, reliability and generics at lower price
• Annual marketing activity plan and budget, linked to overall business plan, with strong ROI focus
• Store Branding - Constantly updating and managing in- store and ambience branding to meet communication objectives and drive footfalls and conversions.
• Improving the visual standards of the store, as per the brand guidelines of the company
• Customer Journey - Clearly understand of the consumer journey purchase pattern and any other key insights and habits and document the insights in defined format along with the data team
• Campaigns - Running local level campaigns to drive store or regional level targets
• New channels - Recommending sources for the growth of retail channels.
• Building advertising and promotional activities. Designing and producing creatives and circulars.
• Measurement - Developing the market plan and performing market research, such as focus groups, customer feedback, competition benchmarking
• Loyalty program - Increasing market share through customer loyalty programs.
• Working to deliver the highest possible incremental return of sales and profits from marketing spend Desired Skills and Expertise:
• Craft strategies for all Marketing teams
• Prepare and manage monthly, quarterly and annual budgets for the Marketing department
• Set, monitor and report on team goals, design branding, positioning and pricing strategies
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
• Analyze consumer behavior and determine customer personas
• Identify opportunities to reach new market segments and expand market share
• Craft quarterly and annual hiring plans
• Monitor competition (acquisitions, pricing changes and new products and features)
• Coordinate sales and marketing efforts to boost brand awareness
• Participate in the quarterly and annual planning of company objectives

Requirements

• 7 years of experience as Head of Marketing or VP Marketing In a QSR/FMCG
• Ability to articulate ROI projects  
• Experience running successful marketing campaigns for a Multinational Brand
• Solid knowledge of web analytics and Google Adwords
• Experience in project Management
• Leadership skills with the ability to set and prioritize goals
• BSc or MSc in Marketing or relevant field