Senior Director, Nutrition Category at Coca-Cola

Job ID: R-114381

What You’ll Do

• Drive bottler alignment on the marketing agenda: portfolio priorities, consumer insights and category/brand strategies and plans (objectives, execution and success metrics, activity calendars, including Innovation projects and end to end Campaigns) in partnership with Customer and Commercial and Franchise Leadership.
• Provide input on Operating Unit-and Market-level portfolio strategy, brand plans and local innovation opportunities
• Provide market input for the development of Operating Unit- and market-level Integrated Marketing Experience campaigns and approve commercialization of Innovation projects and (as applicable)
• Orchestrate localization and real-time amplification of Integrated Marketing Experience campaigns within the Franchise unit, providing input to Operating Unit Integrated Marketing Experience ​ team
• Review and approve the marketing plans and integration of plans in country/region with the relevant bottlers. Oversee plans at local level, including activations, consumer promotions, experiential marketing, and events (leveraging mkt assets)
• Lead franchise marketing preparation and participation in key business System Review meetings. Show case Best Practice models that can scale to other Regions
• Lead briefing of adhoc requests based on dynamic market needs and Bottler requests linked to key business priorities- working with Category Leads to decide on best response plan

• Carry out duties through your team (including situational coaching and talent development) ; and interacting regularly with Africa Operating Unit Frontline Marketing Lead and Franchise Leadership team to deliver the plan as measured by volume, share and profit

Requirements

• Bachelor’s degree, MBA is an added advantage.
• Significant marketing and leadership experience (12-15 years), including leading large teams
• Direct experience with marketing activation
• Business and commercial acumen, including financial expertise
• Experience working with The Coca-Cola Company external partners (bottlers and customers)
• Experience working with marketing in large regions preferred
• Experience working in cross-functional and cross-geographical teams is preferred.
• Ability to provide nuanced franchise unit-level input on marketing strategy and plans (e.g., consumer / shopper insights) and other key elements of broader operating unit / global strategy, as necessary.
• Ability to develop relationships with key bottlers and ensure alignment and buy-in on mkt agenda.
• Ability to coordinate full details (calendars, resources, metrics) of local activation with Bottlers.
• Ability to identify needs for campaign localization or customization as necessary
• Ability to guide media buying (in partnership with Mkt procurement), as necessary.