Senior Digital Marketing Specialist at Beacongate Limited

Responsibilities

Digital Strategy:

• Develop and implement comprehensive digital marketing strategies aligned with overall business objectives.
• Lead the planning and execution of integrated digital marketing campaigns across various channels.

Online Advertising:

• Oversee and optimize paid advertising campaigns across platforms such as Google Ads, Facebook, LinkedIn, and others.
• Monitor and analyze campaign performance, providing insights and recommendations for continuous improvement.

SEO and SEM:

• Manage and enhance the company's search engine optimization (SEO) strategy to improve online visibility.
• Stay abreast of search engine marketing (SEM) trends and implement strategies to increase website traffic and conversions.

Content Marketing:

• Collaborate with the content team to develop and execute content marketing plans that align with overall marketing goals.
• Ensure content is optimized for search engines and resonates with the target audience.

Social Media Management:

• Develop and execute social media strategies to increase brand awareness, engagement, and follower growth.
• Monitor social media trends and competitor activities to identify opportunities and risks.

Analytics and Reporting:

• Utilize analytics tools to track and measure the performance of digital marketing initiatives.
• Prepare regular reports and dashboards for key stakeholders, providing insights and recommendations.

Qualifications

• Bachelor's Degree in Marketing, Business, or a related field.
• Minimum of 8 years of hands-on experience in digital marketing, with a focus on strategy development and execution.
• Proven track record of successfully managing and optimizing paid advertising campaigns.
• In-depth knowledge of SEO best practices and experience with tools such as Google Analytics.
• Strong understanding of social media platforms and experience in developing engaging social media campaigns.
• Excellent analytical and problem-solving skills with the ability to interpret data and trends.
• Experience with marketing automation tools and CRM systems.
• Strong leadership and team management skills.
• Second Class Upper is required.