Senior Digital Marketing Executive at First Ally

Job Description:

We seek an experienced and innovative Senior Digital Marketing Executive to lead strategic marketing initiatives, enhance brand visibility, and optimise engagement across multiple channels (online and offline). This role requires a data-driven marketer with expertise in social media, creative direction, content marketing, email marketing, paid media, SEO, and website management. The ideal candidate will have a strong background in campaign execution, media buying, and lead generation while ensuring high-quality reporting, adherence to team SOPs, and effective vendor management. Agency experience is a plus.

Key Responsibilities

Creative Direction & Campaign Execution

• Develop and execute innovative digital campaigns that strengthen brand presence and engagement.
• Provide creative direction for content, ensuring compelling storytelling across all platforms.
• Maintain brand consistency across all marketing materials, ensuring a cohesive and engaging user experience

Social Media, Content & Community Growth

• Develop and execute a marketing strategy to drive growth, engagement, and brand awareness.
• Create and manage engaging content, including press releases, blog posts, newsletters, and promotional materials.
• Monitor and analyse metrics, ensuring continuous optimisation of content performance.

Corporate Communications, PR & Events

• Support corporate branding initiatives, public relations strategies, and event marketing campaigns.
• Plan and execute online and offline brand activations to enhance brand reputation and engagement.
• Collaborate with internal teams and external stakeholders to ensure seamless execution of PR and event strategies.

Lead Generation & Email Marketing

• Develop and manage lead generation campaigns, optimising conversion funnels and nurturing prospects.
• Create and execute targeted email marketing and newsletter campaigns to drive engagement and retention.
• Analyse email performance metrics and optimise content to improve open and click-through rates.

Advertising, SEO & Website Management

• Plan, execute, and optimise paid media campaigns across Google Ads, Meta Business Suite, LinkedIn, and other platforms.
• Implement and monitor SEO best practices to drive organic search growth.

Vendor Management & Corporate Materials

• Collaborate with vendors and media partners to optimise campaign execution and media buying strategies.
• Develop creative marketing materials that effectively communicate brand messaging.
• Ensure alignment with brand guidelines and marketing objectives across all materials and platforms.

Project Management & Team SOPs

• Ensure adherence to team standard operating procedures (SOPs) in campaign execution and reporting.
• Deliver high-quality reports, presentations, and proposals that provide actionable insights.
• Maintain efficient workflows and cross-functional collaboration to optimise marketing operations.

Skills & Qualifications

Essential:

• 5+ years of experience in marketing, preferably in a fast-paced industry.
• Strong expertise in social media marketing, SEO, SEM, PPC, email marketing, and lead generation.
• Hands-on experience with Google Analytics, Meta Ads, Google Ads, and marketing automation tools.
• Excellent copywriting, communication, and analytical skills.
• Ability to execute and optimise paid media campaigns across digital platforms.
• Experience with community building and content marketing to drive engagement and audience growth.
• Strong project management and vendor coordination skills.
• Knowledge of corporate communications, PR, and event marketing strategies.
• Creative mindset with an ability to develop unique brand narratives and campaign concepts

Desirable:

• Experience in financial services, fintech, e-commerce, or SaaS industries.
• Prior agency experience is advantageous.
• Familiarity with HTML, CSS, or website management tools is beneficial.
• Google Ads & Meta Ads certification is an added advantage.

Why Join Us?

• Work in a fast-paced, creative, and data-driven environment with exciting marketing campaigns.
• Opportunity to lead impactful digital initiatives and contribute to strategic growth.
• Competitive salary and professional development opportunities.

If you are a tech-savvy, results-driven digital marketer with a passion for storytelling and audience engagement, we encourage you to apply!