Senior Data Analyst - Nigeria at Carry1st

• As Sr Data Analyst, you will be responsible for driving customer satisfaction and loyalty on our online shop and payment gateway by analysing customer behavioural data, purchase propensities, and crm lifecycles.
• You will generate deep insights on customer engagement, preferences, and propensities - supporting our Product and Growth teams in scaling our shop and payment gateway as the go-to brands in Africa.
• As a senior analyst in our Data org, you will work closely with our VP Data in developing frameworks for scaling platform analytics as our products and partners multiply.

Requirements

You will …

• Uncover insights in customer behaviour and propensities to inform content and design of our shop
• Design and analyse tracking events for our shop and payment gateway to uncover patterns, frictions, and bugs
• Deeply understand customer lifecycles and propensities to develop CRM models
• Partner with Product and Growth stakeholders and take the technical lead in designing experiments that help evolve user experience and marketing strategies
• Advise Growth on feedback loops to optimise user acquisition via LTV segmentations
• Develop behavioural and value segmentations that drive deeper thinking about our unit economics
• Bank general customer insights to drive Carry1st’s strategic direction via new business models

What makes you a great candidate?

• Degree in Economics, Physics, Statistics, Complex Systems or similar
• Minimum 3 years experience in e-commerce and/or fintech analytics
• Strong mathematical and statistical acumen
• Solid SQL skills and practical analytics/data science experience with Python
• Practical experience with a visualisation tool, preferably Tableau
• Solid experience with Google Analytics (preferably GA4) and Big Query
• Strong analytical and problems solving skills as a foundation for adaptability in an ambiguous and agile environment of diverse backgrounds
• Ability to effectively communicate complex insights and hypotheses to business stakeholders