Senior Copywriter at Image & Time

JOB DESCRIPTION

• We are hiring a Senior Copywriter who combines creative excellence with strategic intelligence. You understand brand storytelling, you write with purpose, and you can shape narratives across traditional, digital, emerging, and interactive platforms.
• This role requires a writer who understands modern consumer behavior, platform-native storytelling, data-driven messaging, and the responsible use of AI-assisted creativity.
• You will work closely with the Creative Director, Designers, Strategists, and clients to bring powerful ideas to life, ensuring consistency, clarity, and impact across the brand ecosystem.
• If you thrive in fast-paced creative environments and love inspiring others, this role is for you.

KEY RESPONSIBILITIES (BESIDES BEING AWESOME)

Creative & Strategic Writing

• Conceptualize and develop high-impact ideas that align with brand strategy.
• Write original copy, campaign lines, scripts, slogans, long/short-form content, and brand stories.
• Master and adapt multiple brand voices with consistency.
• Write for emerging formats: reels, TikTok scripts, motion graphics, micro-copy, interactive content, and podcast scripts.
• Shape language and tone across all marketing materials: emails, banners, brochures, websites, social content, and ads.

Content Execution & Collaboration

• Partner with Designers to create visually enriched storytelling using images, charts, motion elements, and prototypes.
• Edit, review, and fact-check content produced by Junior Copywriters or other contributors.
• Conduct interviews with clients, industry experts, and internal teams to generate insight-driven content.
• Collaborate on concept development and pitch presentations.

AI-Aware, Not AI-Dependent Writing

• Use AI tools ethically to support ideation, research, and drafting.
• Ensure all final content is human-crafted, original, context-aware, and brand-safe.
• Supervise AI-generated materials to ensure accuracy, tone, and strategic alignment.

Data-Driven and Platform-Native Storytelling

• Apply advanced SEO practices, including semantic and intent-based optimization.
• Use content performance insights from analytics tools (GA4, dashboards, A/B tests) to refine messaging.
• Understand platform-native storytelling across TikTok, Instagram Reels, LinkedIn, YouTube Shorts, and long-form channels.

Brand Systems & Documentation

• Develop or maintain brand voice systems, tone guides, and messaging frameworks.
• Produce weekly/monthly content reports, outlining performance, insights, and recommendations.
• Maintain quality control and ensure brand consistency across all deliverables.

Inclusive & Responsible Copywriting

• Write copy that is accessible, inclusive, culturally sensitive, and globally aware.
• Ensure content is compliant, risk-aware, and reputation-safe in fast-changing environments.
• Write original copy, campaign lines, scripts, slogans, long/short-form content, and brand stories.
• Master and adapt multiple brand voices with consistency.
• Write for emerging formats: reels, TikTok scripts, motion graphics, micro-copy, interactive content, and podcast scripts.
• Shape language and tone across all marketing materials: emails, banners, brochures, websites, social content, and ads.