Senior Business Development Manager at Primly Services Ltd

Job Summary
As the Business Development Manager, you will lead the strategic growth of both core arms of the organisation:

• Wellness Services – Telephone counselling, EAP programs, and corporate training.
• Product Sales – Distribution and expansion of our proprietary urine drug test kits.
• You will play a senior role in shaping and executing business strategies, building lasting partnerships, and ensuring revenue generation.

Responsibilities
Strategic Leadership & Revenue Growth:

• Design and implement a comprehensive business development strategy covering both service and product streams.
• Set and track revenue goals, market penetration metrics, and business performance KPIs.
• Work with clinical and operational teams to sync business strategies with service delivery.

Wellness Arm (EAP, Counselling & Training):

• Identify and secure partnerships with corporations, NGOs, and institutions for EAP programs and mental wellness training.
• Drive sales of B2B and B2C wellness services through strategic proposals, presentations, and relationship-building.
• Oversee client onboarding, engagement, and long-term retention strategies working with the clinical team.

Product Arm (Urine Drug Test Kits):

• Expand distribution channels for drug test kits across health institutions, rehab centres, government agencies, and corporate clients.
• Lead market entry strategies for new regions and sectors, including pricing, marketing, and stakeholder engagement.

Team Leadership & Collaboration:

• Supervise junior business development staff and provide mentorship to enhance team performance.
• Liaise with the social media team to develop campaigns that promote brand awareness and service visibility.
• Represent the organisation at external meetings, conferences, and trade exhibitions.
• Making presentations to prospective clients and networking to increase company visibility.
• Studying customer needs to effectively direct sales efforts and provide informed advice about our products and services.
• Drafting and reviewing contracts, as well as creating weekly and monthly reports to track performance and identify areas for improvement.
• Leading the expansion of our services nationwide and implementing new business development initiatives strategically.
• Maintain strong, trust-based relationships with clients and partners, ensuring high satisfaction and repeat business.
• Analyze client feedback and market needs to refine and adapt offerings.
• Actively support long-term partnerships that align with the organization's mission and values.

Requirements

• Bachelor’s Degree in Business Administration, Marketing, Healthcare Management, or a related field (MBA is a strong plus).
• Minimum of 5 years’ experience in business development, preferably within healthcare, wellness, or diagnostics.
• Proven leadership in managing multi-stream business operations or service lines.
• Exceptional communication, negotiation, and relationship-building skills.
• Strategic thinker with strong analytical capabilities and data-driven decision-making skills.
• Willingness to travel as needed across regions for market expansion.

Compensation & Benefits

• Competitive salary
• Pension & Health Insurance
• Annual, Maternity, and Sick Leave
• Access to Employee Wellness Program.