Senior Brands and Marketing Manager at Assets Microfinance Bank

Job Summary

The Brands and Marketing Manager co-defines business strategy and leads general operations as well as the execution and implementation of mapped out strategies for the department, ensuring that the company’s brands, services, and product lines resonate with current and/or potential customers. In addition, the Brands and Marketing Manager monitors marketing trends as well as keeping an eye on competitors in the marketplace to stay ahead of competition.

Responsibilities

• Develop and implement marketing strategies needed to optimally reach the company’s target audience through diverse channels and spur high levels of revenue generation.
• Ensure the company brand is optimally placed and projected by monitoring industry marketing trends, the performance of marketing and campaigns, and providing performance reports
• Coordinate team members across the different job functions to ensure optimal performance on different marketing, branding, marketing operations and communications functions as assigned
• Continuously plan and execute brand engagement activities/events across various media (digital, physical etc.) to ensure visibility and brand awareness across our various locations
• Coordinate partnerships with external consultants and vendors as required to achieve goals within budgets
• Develop communication models and structure, and manage product launch messaging and market expansion narratives.
• Analyze brand positioning and consumer insights.
• Translate brand/products elements into plans and go-to-market strategies.
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Monitor market trends, research consumer markets and competitors’ activities.
• Research and determine product weaknesses and areas to be modified.
• Conduct competitive strategic analysis, consumer segmentation and consumer insight development.

Qualifications

• Bachelor's Degree in Marketing, Business Administration, Media/Advertising, Communication or related field.
• A minimum of 7 years’ experience in branding, corporate communications, advertising, marketing or media buying in a commercial bank or finance company.
• Proven experience in managing a brand (Knowledge in the financial sector is highly desired)
• Must have solid understanding of consumer insights and needs
• Proven experience in managing brands (Knowledge in the banking sector would be an added advantage).