Senior Brand Strategist at Strada Media

Location: Surulere, Lagos

Job Description

• Developing brand strategies based on the client’s brief and objectives.
• Coordinating ideation and brainstorming sessions both for the organization and for client briefs.
• Developing brand positioning and architecture strategies and documents.
• Conducting market research to generate insights into the organization’s sector, brand strength, and SWOT analysis for better brand positioning for the brand and clients
• Analyzeconsumer insights, crafting plans for our creative team and developing guidelines to promote our clients' brandvarious channels.

Requirements

• Bachelor's Degree
• 4 - 8 years experience in a marketing / advertising agency
• Verifiable evidence of brand strategy competencies
• Sound understanding of advertising strategy
• At least 4 years in brand strategy or management role

Core Competencies:

• Strong verbal and written communication skills
• Strong data analytics skills
• Ability to forecast based on current trends and insights
• Strong research skills
• Strategic thinking and planning
• Strong presentation skills
• Good understanding of social media and digital marketing platforms.