Senior Brand Manager at Kimberly-Clark

Worker Type: Employee
Worker Sub-Type: Regular

Main Purpose

• Developing, managing & sustaining a profitable brand/brand portfolio for the Nigerian market

Main Responsibilities

• Provides input into the brand strategy review (situational analysis)
• Developing annual brand operating and channel plans with aligned category, brand, consumer and customer priorities and objectives
• Managing Integrated Marketing Plan (IMP) & resulting commercial programmes
• Managing new product introduction (NPI)
• Develops appropriate consumer & shopper insight and ensures insights, channel & POP opportunities are incorporated into all strategies and plans
• Manages the research process where appropriate
• Delivers agreed brand, channel targets and profitability
• Responsible for gathering and analysing competitor information and developing activities to counteract anticipated competitor plans
• Tracks, analyses and evaluates all brand and trade initiatives to ensure business results are achieved and brand equity is maintained
• Develop & updates generic planograms and looks of success aligned to brand strategy
• Ensures communication to all relevant stakeholders during projects
• Manages day to day interactions with agencies and assists with evaluation
• Ensures that all business management standards, processes and procedures are applied and adhered to in all activities
• Effective management of A&P budget
• SBM’s guide and develop skills base of JBM’s and BM’s where appropriate.

Qualifications

• 3 year Bachelor's Degree / MFSA Diploma
• 3 years continuous job experience, which should include excellent understanding of or experience in Marketing and Sales, Finance & Category management
• Proven track record of delivering business results

Global VISA and Relocation Specifications:

• For the expansion of business in Nigeria.