Senior Brand Manager at Dangote

Job Summary

• We are seeking an experienced and commercially driven Senior Brand Manager to lead the growth agenda for Dangote Seasoning.
• The successful candidate will develop and execute brand strategies that drive volume, revenue, market share, consumer penetration and brand equity in Nigeria’s competitive FMCG market.

Job Responsibilities

• Develop and execute brand and portfolio strategies aligned with business growth objectives.
• Lead annual brand planning, marketing budgets, demand forecasting and performance monitoring.
• Drive brand awareness, equity, consideration, mental availability and market penetration.
• Lead product innovation, renovation, development and commercialisation.
• Develop pricing, pack architecture and promotional strategies to enhance competitiveness and profitability.
• Plan and execute integrated marketing campaigns across digital, media, trade, experiential and consumer activation channels.
• Analyse consumer insights, market trends, competitor activities and brand performance to identify growth opportunities.
• Collaborate with Sales, R&D, Operations, Finance and Supply Chain to deliver business objectives.
• Manage marketing agencies, brand assets and campaign execution, ensuring cost efficiency and regulatory compliance.
• Monitor marketing effectiveness and return on investment, implementing corrective actions where necessary.

Qualification & Experience

• Bachelor’s Degree in Marketing, Business Administration, Economics, Communications or a related discipline.
• An MBA or relevant postgraduate qualification is an added advantage
• A relevant professional marketing qualification, such as CIM or an equivalent certification, is desirable.
• 8–10 years’ progressive experience in brand management, marketing or commercial roles, including at least 3 years in a senior brand management capacity.
• Experience in FMCG, preferably in food, seasoning or other high-volume consumer goods categories, is strongly preferred.

Key Competencies:

• Strategic brand management and commercial acumen.
• Strong analytical and consumer-insight capabilities.
• Innovation and integrated marketing campaign management.
• Budget management and financial awareness.
• Leadership, stakeholder engagement and negotiation.
• Excellent communication, project management and problem-solving skills.
• Strong execution focus and results orientation.