Senior Art Director at Smart Partners

Job Summary

• The Art Director is responsible for leading the visual direction and creative execution of marketing campaigns across multiple client accounts.
• This role combines creative leadership, strategic thinking, and hands-on execution. The Art Director will lead designers, develop campaign concepts, ensure creative excellence, and contribute to the agency’s overall creative output and reputation.

Responsibilities
Creative Leadership:

• Lead the visual development of integrated marketing campaigns
• Translate marketing strategies into compelling visual concepts
• Define creative direction for client campaigns.

Team Leadership & Management:

• Lead and supervise graphic designers and motion designers
• Provide creative guidance and feedback
• Ensure quality control across all creative output
• Mentor and develop junior designers.

Campaign Development:

• Collaborate with Copywriters, Strategists, Media team, Account managers
• Develop campaign concepts, storyboards, and visual systems.

Design Oversight & Execution:

• Oversee creation of Digital campaigns, Social media visuals, Advertising creatives, Motion graphics, Video content
• Provide hands-on design support when necessary.

Client Engagement:

• Participate in client presentations
• Present creative concepts to clients
• Interpret client briefs into creative solutions.

Creative Strategy Contribution:

• Contribute to campaign ideation
• Support pitch development for new business.

Quality Assurance:

• Ensure all creative work meets agency standards
• Maintain brand consistency.

Key Performance Areas

• Creative quality across all accounts
• Team performance and development
• Campaign effectiveness
• Client satisfaction
• Contribution to new business wins.

Experience / Qualifications

• Minimum of 6 – 8 years experience in advertising or digital marketing agency
• Minimum of 2 years in leadership or senior designer role
• Strong portfolio demonstrating campaign leadership.

Technical Skills:
Expert proficiency in:

• Adobe Creative Suite
• Motion graphics tools
• Design and digital creative tools.

Preferred:

• Figma
• Video production knowledge.

Leadership Competencies:

• Strong leadership ability
• Strong conceptual thinking
• Strong decision-making ability
• Ability to manage multiple projects.