Search Engine Optimization (SEO) Specialist at Reliance HMO

The Role

• We are looking for an analytical SEO Specialist to join our Marketing, Branding & Communications (MBC) team.
• In this role, you will coordinate SEO efforts, including onsite and offsite optimization and keyword expansion research.
• Your goal will be to ensure that content is search-engine friendly and optimized to build a strong online presence and increase profitability.

Responsibilities

• Apply effective SEO strategies to attract and engage the target audience and convert visitors into customers
• Measure the effectiveness of strategy (rankings, traffic, conversions) and make decisions based on data
• Perform large-scale keyword research and search market analysis
• Analyze competitor's metrics and techniques to benchmark against the company
• Collaborate with the data, product, and engineering teams to use data-driven approaches to help guide decisions to improve SEO health
• Perform ongoing keyword discovery, expansion, and optimization
• Research and implement search engine optimization recommendations
• Collaborate with team members to drive SEO in content creation
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
• Conduct keyword research using various tools
• Track important SEO metrics including organic traffic, conversion rates and time spent on page
• Update older content and recommend effective calls to action (CTAs) to improve user engagement
• Develop and implement link building strategies and manage backlinks to build online authority
• Report on performance metrics comparing them to SEO goals and benchmarking data
• Follow SEO trends and stay up to date with new tools and practices.

Ideal Profile

• Bachelor's Degree in Marketing, Quantitative Field, e.g. Economics, Mathematics, or Statistics, or a related discipline
• Minimum of 4 years of experience in an SEO Analyst or similar digital marketing role
• Strong analytical skills
• Deep understanding and experience with Google Analytics, SEO techniques and analytical tools
• Hands on search engine optimization and data analytics experience
• Great understanding of web analytics, algorithm changes, and the nuances of links within the SEO ecosystem
• Up to date with the latest trends and best practices in SEO
• Experience with SEO A/B testing
• Working knowledge of HTML a plus
• Excellent attention to detail and an intuitive eye for customer needs beyond the obvious
• Ability to collaborate with cross-functional team members at all levels
• Ability to collect and interpret both qualitative and quantitative feedback
• Creative problem-solving skills
• Adaptable and willing to learn new techniques
• Strong communication skills.

What's on Offer?

• Attractive Salary & Benefits
• Fantastic work culture
• Opportunity to make a positive impact.
• This role is 100% remote, with globally competitive pay.