Reports to: Managing Director
Direct Reports: None
Main Function
The Sales Representative is responsible for driving business growth through effective sales strategies, negotiation, and client acquisition. This role combines direct sales execution with supervisory oversight to ensure targets are met and exceeded. The ideal candidate must be highly motivated, results-driven, and capable of leading a team while also building and managing strong client relationships.
Role Responsibilities
Sales Execution and Target Achievement
- Drive sales to meet and exceed monthly, quarterly, and annual targets.
- Identify and pursue new business opportunities to expand the company’s client base.
- Develop tailored solutions to meet client needs and close deals effectively.
Business Development and Strategy
- Design and implement innovative sales strategies that align with company growth objectives.
- Conduct market research to identify opportunities, emerging trends, and competitor activities.
- Negotiate contracts and partnerships to secure sustainable revenue streams.
Client Relationship Management
- Build and maintain strong, long-term client relationships.
- Ensure excellent customer service and post-sales support to promote retention and referrals.
- Represent the company at networking events, exhibitions, and industry forums.
Team Supervision and Leadership
- Support, mentor, and guide junior sales executives to achieve their sales goals.
- Monitor performance, provide feedback, and assist in developing individual sales action plans.
- Foster a results-oriented and collaborative team culture.
Reporting and Analysis
- Prepare and present regular sales performance reports to management.
- Track KPIs, analyze performance data, and recommend improvements to sales strategies.
- Provide market insights to inform business development and planning.
Qualifications and Requirements
Education and Certifications
- HND or B.Sc in Business Administration, Marketing, Sales, or a related field.
- Professional certifications in Sales/Business Development are an added advantage.
Experience
- Minimum of 3–5 years’ experience in sales, with supervisory or team lead role.
- Proven ability to drive sales growth, negotiate effectively, and develop winning strategies.
Skills
Operational and Strategic Sales Skills
- Strong grasp of sales processes, negotiation, and revenue generation.
- Ability to design and implement sales strategies that deliver measurable results.
Leadership and Team Management
- Proven ability to manage, motivate, and guide a sales team.
- Competence in performance monitoring, coaching, and staff development.
Client Service and Communication
- Excellent interpersonal and communication skills.
- Strong ability to build trust, manage relationships, and deliver value to clients.
Analytical and Business Acumen
- Skilled in analyzing sales data and turning insights into actionable strategies.
- Goal-oriented with a strong focus on profitability and growth.
Problem-Solving and Time Management
- Quick thinker with strong decision-making and negotiation skills.
- Capable of working under pressure and managing multiple priorities.
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