Sales / Marketing Officer at Machine and Equipment Corporation Africa Limited (MECA)

Job Description

• We are in search of a marketing officer with a knack for communicating and a flair for strategizing and implementing marketing campaigns.
• The Marketing officer would be required to contribute to existing marketing, branding and advertising plans, while assisting with the development of fresh initiatives in line with the company's goals.

Role Responsibility

Role and Task Complexities:

Marketing 70%:

• Manage and coordinate all marketing, advertising and promotional activities for the power systems as well as develop marketing strategies for other products.
• Establish strategic business relations with relevant players in the sector and potential clients.
• Follow up with all company proposals, and ensuring its success.
• Create a service and product delivery SLA (Service Level Agreement).
• Establish and develop a functional sales team to drive sales volume and value.
• Increase volume (sales), value (product offerings) and after-sales service.
• Develop and implement marketing plans(online and offline) and projects for new and existing products.
• Monitor, review and report on all marketing activity and results for company products and services.
• Determine and manage the marketing budget and deliver marketing activity within agreed budget.
• Report on return on investment, key performance metrics and develop a pricing strategy.
• Create retainers as well as CPM( Connectivity Proximity Markets) relationships.

Business Development 20%:

• Create marketing presentations and liaise with media and advertising outlets.
• Analyze business strategies and develop improvement plans for same to provide appropriate growth to business as well as negotiate with stakeholders.
• Create of a product catalogue and as well as strategies to boost business development and affiliate marketing.
• Conceptualize and develop business proposals, reports, analyses, reviews and other documents for projects spanning inception to completion to implementation.

Research 10% :

• Conduct customer research and analyze current market conditions and competitor information for various projects companywide.
• Conduct market research and expand market (strategy, expansion and control) to determine market requirements for the Power Systems and well as other products and projects.

Key Performance Indicators

• An established, functional and revenue generating sales team.
• Initial revenue generation from inbound and outbound marketing campaign as well as ROI on Inbound and outbound marketing.
• A clear understanding of website traffic, especially knowing where the most traffic is coming from, whether it's organic, direct, social media or referrals and ensure a development and subsequent increase.
• Initiation and increase in sales qualified lead conversion rate and sales accepted lead conversion rate through astute calculation of both.

Job Specification

• First Degree in Business Administration, Marketing or a related field.
• 5 years experience in the same or related position.
• Relevant product and industry knowledge.
• Digital marketing skills and experience with relevant social media applications.

Knowledge and Competences:

• Excellent written and verbal communication skills.
• Formal presentation skills.
• Organization and planning.
• Strategic thinking, problem analysis and problem-solving.
• Team-leadership and conflict resolution.