Sales / Marketing Officer at Genesis Group

Summary

• As a Sales/Marketing Officer, you will lead efforts to generateleads, close sales, and execute marketing campaigns that boost brand visibility and revenue.
• This role combines relationship-building, digital marketing, and performance-driven sales tactics.

Key Responsibilities

• Identify and pursue new business opportunities through cold calling, networking, and lead generation.
• Develop and implement marketing campaigns across social media (e.g., LinkedIn, TikTok), email, and events to increase brand awareness.
• Manage client relationships, conduct presentations, and negotiate contracts to meet sales targets.
• Analyze market trends, customer data, and campaign performance using tools like Google Analytics or CRM software.
• Collaborate with teams to create promotional content, sales collateral, and loyalty programs.
• Track KPIs such as conversion rates, ROI, and customer acquisition costs; report monthly insights.

Qualifications

• Bachelor's Degree in Marketing, Business Administration, or related field (NYSC discharge certificate required).
• 2+ years of experience in sales/marketing, preferably in hospitality, services, or FMCG.
• Strong communication skills with proficiency in digital tools (MS Office, Canva, social media platforms).
• Results-oriented with a track record of meeting targets; knowledge of Nigerian market dynamics a plus.
• Excellent interpersonal skills and ability to work in a fast-paced environment.