Sales & Marketing Coordinator at Project Growth

Key Responsibilities:
Sales Support:

• Take setter calls to validate leads and prepare them for follow-up meetings.
• Manage sales communications, CRM systems (e.g., Pipedrive), and sales pipeline, including managing emails using Google Workspace.
• Conduct research to identify new market opportunities and summarize RFPs periodically.
• Scrape email and LinkedIn lists using tools like Clay and Instantly.ai.
• Oversee and optimize automated email and LinkedIn outreach campaigns to maximize lead engagement.

Marketing Activities:

• Assist in developing sales and marketing materials, including newsletters, blogs, and social media content.
• Maintain and manage a content calendar, ensuring timely publication of blogs, email newsletters, and social media posts.
• Monitor and manage Facebook Ads to ensure performance aligns with business goals.
• Help create engaging social media content, post updates, and interact with online communities.

Customer Engagement:

• Develop and execute customer engagement strategies that align with brand and growth goals.
• Address partner and client inquiries to ensure positive engagement and communication experiences.

Performance Tracking:

• Track and measure the effectiveness of sales and marketing activities, reporting regularly on key performance metrics.
• Utilize analytics tools to assess and optimize the success of campaigns.

Business Development:

• Identify new leads, close sales opportunities, and negotiate contracts.
• Support partnership development efforts to onboard and grow business accounts.
• Collaborate closely with the marketing team to create materials, respond to RFPs, and deliver on growth-oriented initiatives.
• Conduct ROI analysis and implement data-driven optimizations to ensure business growth.

Qualifications:

• Previous experience in sales, marketing, or lead generation is a plus.
• Strong verbal and written communication skills with an ability to connect effectively with clients and partners.
• Proficiency in using CRM tools (Pipedrive preferred), Google Workspace, and social media management tools.
• Strong organizational skills, attention to detail, and the ability to manage multiple tasks.
• Positive attitude, eagerness to learn, and adaptability to evolving business needs.