Job Overview
We are seeking an experienced and results-driven Sales Manager to lead sales and business development at Ribap Networks Limited.
The ideal candidate will have a strong background in technology, telecommunications, security, power, or infrastructure solutions, with a proven track record of acquiring new customers, developing strategic accounts, and consistently achieving revenue targets.
The Sales Manager will be responsible for driving revenue across Ribap Networks' portfolio of Cloud CCTV, solar and backup power solutions, network infrastructure, fiber installations, wireless infrastructure, and smart estate solutions.
The successful candidate must be comfortable selling to residential customers, SMEs, corporate organisations, property developers, estates, facility managers, construction companies, retail businesses, hospitality businesses, and enterprise organisations.
This is a hands-on sales leadership role. The Sales Manager will be expected to personally generate opportunities, manage the sales pipeline, close major deals, develop strategic partnerships, and build a high-performing sales function.
Candidates from within and outside Lagos are welcome to apply. Company-provided accommodation is available for successful candidates who require it.
Key Responsibilities
Sales Strategy & Business Growth
- Develop and execute sales strategies to achieve monthly, quarterly, and annual revenue targets.
- Build and maintain a strong and predictable sales pipeline across Ribap Networks' business lines.
- Identify new business opportunities across residential, SME, corporate, estate, and enterprise markets.
- Develop sales strategies for key customer segments including:
- Homes and residential customers
- SMEs
- Corporate organisations
- Estates and gated communities
- Property developers
- Facility managers
- Construction companies
- Retail and hospitality businesses
- Schools and educational institutions
- Identify opportunities to cross-sell and bundle multiple Ribap Networks solutions.
- Work with management to develop pricing, packages, promotions, and commercial offers.
- Monitor market trends, competitors, and customer needs to improve sales strategy.
- Collaborate with marketing to convert advertising, referrals, digital campaigns, and other lead-generation activities into qualified opportunities.
Client Acquisition & Business Development
- Take ownership of new customer acquisition and revenue generation.
- Actively prospect for new customers through:
- Direct sales
- Cold outreach
- Referrals
- Networking
- Partnerships
- Corporate prospecting
- Estate and developer relationships
- Marketing-generated leads
- Conduct customer discovery meetings to understand business, operational, and technical requirements.
- Coordinate site assessments with technical teams where necessary.
- Prepare and deliver proposals, presentations, quotations, and solution demonstrations.
- Manage opportunities from initial contact through qualification, proposal, negotiation, and closure.
- Maintain disciplined follow-up on all active sales opportunities.
- Negotiate commercial terms while protecting company margins.
- Build strong relationships with decision-makers, business owners, executives, developers, and other key stakeholders.
Client Relationship & Account Management
- Build and maintain long-term relationships with Ribap Networks' customers.
- Manage relationships with enterprise customers, property developers, estate management companies, and businesses.
- Identify opportunities for renewals, upgrades, expansions, and additional services.
- Maintain regular engagement with strategic customers after implementation.
- Work with technical and operations teams to ensure proper handover and delivery of customer requirements.
- Identify customer concerns that may affect renewals or future business.
- Develop account growth plans for key customers.
- Generate referrals and additional opportunities from successful customer relationships.
Product & Solutions Sales
The Sales Manager must develop a strong commercial understanding of Ribap Networks' products and services, including:
Fiber & Network Infrastructure
- Fiber optic installations
- Fiber backbone and building distribution
- Structured cabling
- Enterprise Wi-Fi
- Wireless network infrastructure
- Office and commercial network deployments
- Inter-building connectivity
- Network upgrades and expansions
RibapView Cloud CCTV & Security Solutions
- Cloud-connected CCTV
- Remote video monitoring
- Cloud video storage
- CCTV system upgrades
- Multi-location CCTV management
- Video analytics
- AI-enabled CCTV solutions
- Security infrastructure for estates, businesses, and commercial facilities
Solar & Backup Power
- Residential solar systems
- Business solar systems
- Inverter and battery solutions
- Solar backup systems
- Power solutions for network and security infrastructure
- Solar installations for homes, offices, shops, and commercial facilities
Smart Estate & Integrated Infrastructure
- CCTV and surveillance infrastructure
- Structured network infrastructure
- Enterprise Wi-Fi infrastructure
- Solar and backup power
- Connectivity between buildings and estate facilities
- Integrated technology infrastructure for new property developments
The Sales Manager is not expected to be an engineer but must understand the solutions well enough to identify customer needs, recommend appropriate solutions, communicate business value, and confidently manage the commercial sales process.
Consultative & Solution Selling
- Sell based on customer problems, requirements, and business outcomes rather than simply product specifications.
- Understand customer requirements before recommending solutions.
- Work closely with technical teams to develop appropriate solution designs.
- Translate technical solutions into clear commercial and operational benefits.
- Develop proposals that clearly communicate:
- Customer requirements
- Proposed solution
- Business benefits
- Scope of work
- Pricing
- Implementation approach
- Support arrangements
- Identify opportunities to combine multiple Ribap Networks services into integrated solutions.
For example, an estate or commercial property may require Cloud CCTV, structured network infrastructure, enterprise Wi-Fi, and solar backup as part of one integrated solution.
Partnerships & Channel Development
- Identify and develop relationships with organisations that can generate ongoing sales opportunities.
- Build strategic partnerships with:
- Property developers
- Estate managers
- Facility management companies
- Architects
- Construction companies
- Electrical contractors
- Security consultants
- IT consultants
- Real estate professionals
- System integrators
- Develop referral and reseller relationships where appropriate.
- Build a network of partners capable of introducing Ribap Networks into new developments and projects.
- Track partner-generated opportunities and revenue.
Sales Team Leadership & Performance Management
- Recruit, train, mentor, and manage sales executives as the sales team grows.
- Establish clear individual and team sales targets.
- Conduct regular pipeline and performance reviews.
- Coach sales representatives on:
- Prospecting
- Lead qualification
- Consultative selling
- Product knowledge
- Proposal development
- Negotiation
- Closing
- Account management
- Build a culture of accountability, urgency, disciplined follow-up, and customer service.
- Ensure sales activities and opportunities are properly recorded in the company's CRM.
- Develop sales processes, scripts, playbooks, and practices that can be replicated as the company grows.
Pipeline Management, Reporting & Forecasting
- Maintain an accurate and continuously updated sales pipeline.
- Track qualified opportunities from lead through closure.
- Prepare weekly and monthly sales reports for management.
- Monitor key sales metrics including:
- Leads generated
- Qualified opportunities
- Proposals submitted
- Pipeline value
- Conversion rate
- Average deal value
- Sales cycle
- New customers acquired
- Project revenue
- Monthly recurring revenue
- Renewals
- Upsell and cross-sell revenue
- Lost opportunities and reasons
- Prepare realistic sales forecasts based on pipeline activity.
- Identify pipeline gaps and develop actions to address them.
- Use sales data to continuously improve performance.
Qualifications & Requirements
- Bachelor's degree in Business Administration, Marketing, Sales, Engineering, Information Technology, or a related field.
- Minimum of 5 years' experience in B2B sales, business development, or account management.
- Experience within one or more of the following industries is preferred:
- Telecommunications
- ICT
- Networking
- CCTV and security technology
- Solar and renewable energy
- Building technology
- Infrastructure solutions
- Previous experience leading or managing a sales team is strongly preferred.
- Proven ability to meet or exceed sales and revenue targets.
- Strong experience generating new business rather than relying solely on inbound leads.
- Strong B2B sales and relationship-management skills.
- Experience selling to senior executives, business owners, developers, and other decision-makers.
- Strong negotiation and closing skills.
- Ability to understand technical products and communicate their commercial value.
- Experience preparing quotations, commercial proposals, and presentations.
- Comfortable using CRM software, spreadsheets, and sales reporting tools.
- Strong written and verbal communication skills.
- Excellent presentation and interpersonal skills.
- Good understanding of pricing, margins, and profitability.
- Ability to work independently and take ownership of revenue targets.
- Willingness to travel for customer meetings, site visits, and business development activities when required.
Preferred Experience
Additional consideration will be given to candidates with an existing network or sales experience within:
- Real estate development
- Estates and gated communities
- Construction
- Facility management
- Hospitality
- Retail
- Schools and educational institutions
- SMEs
- Corporate organisations
- ICT and technology services
- Solar and renewable energy
- Security and surveillance
Experience selling both recurring technology services and project-based infrastructure solutions will be particularly valuable.
Key Performance Indicators
Performance will be measured primarily on commercial results, including:
- Monthly and quarterly revenue achieved
- New customers acquired
- Monthly recurring revenue added
- Project sales closed
- Gross margin on sales
- Qualified pipeline generated
- Pipeline-to-revenue conversion rate
- Strategic accounts acquired
- Customer renewals
- Cross-selling and upselling
- Partnership-generated revenue
- Sales forecast accuracy
- CRM and pipeline discipline
What We Offer
- Competitive salary
- Performance-based sales commission and incentives
- Company-provided accommodation consisting of a private room in a shared flat
- Candidates from outside Lagos are welcome and encouraged to apply
- Accommodation is available to support successful candidates relocating to Lagos
- Career growth and leadership opportunities
- Opportunity to build and lead the sales function of a growing technology company
- Product and technical training across multiple technology solutions
- Exposure to Cloud CCTV, networking, fiber infrastructure, solar, and smart infrastructure projects
- Opportunity to work with residential, SME, real estate, and enterprise customers
- Health benefits and applicable allowances
- A performance-driven environment where strong sales results are recognised and rewarded
The Person We Are Looking For
We are looking for someone who is commercial, proactive, target-driven, and comfortable actively hunting for new business.
You should be capable of approaching an estate, business, property development, retail organisation, or corporate customer, understanding their infrastructure challenges, and identifying where Ribap Networks can provide value.
You should be equally comfortable developing a relationship with a property developer, selling a Cloud CCTV solution, closing a solar project, or coordinating a larger networking, fiber, or integrated technology infrastructure opportunity.
Most importantly, you should be able to turn Ribap Networks' technical capabilities into a consistent and predictable sales pipeline and revenue engine.
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