Sales Manager at CIG Motor Ltd

Job Summary:

• The Sales Manager is responsible for overseeing the entire automobile sales operation, developing strategies to drive sales growth, managing a high-performing team, and ensuring exceptional customer satisfaction. This role involves analyzing market trends, setting ambitious sales targets, managing customer relationships, and collaborating with other departments to optimize the sales process. The Sales Manager will play a key role in increasing the company’s market share, boosting revenue, and positioning the company as a leader in the automotive industry.

Key Responsibilities:

Sales Strategy & Revenue Growth

• Develop and implement sales strategies to achieve and exceed monthly, quarterly, and annual sales targets.
• Identify new business opportunities, market trends, and customer segments to expand the company’s sales reach.
• Analyze industry trends and competitor activities to optimize pricing, promotions, and customer engagement strategies.
• Establish and maintain strategic partnerships with corporate clients, fleet buyers, and dealership networks.
• Develop and execute marketing campaigns in collaboration with the marketing team to boost showroom traffic and brand visibility.

Team Leadership & Performance Management

• Recruit, train, and mentor a team of sales executives and showroom staff to enhance their performance and professionalism.
• Set individual and team sales targets, track progress, and ensure accountability through performance evaluations.
• Conduct regular sales training sessions to improve product knowledge, negotiation techniques, and customer handling skills.
• Foster a results-driven culture by implementing incentive programs and recognition schemes for top performers.
• Monitor and provide constructive feedback to improve sales efficiency and close rates.

Customer Relationship & Retention

• Build and maintain strong relationships with individual buyers, corporate clients, and high-net-worth customers.
• Oversee the end-to-end customer journey from inquiry to post-sale service, ensuring an exceptional experience.
• Develop and enforce policies for customer engagement, lead follow-ups, and aftersales service to maximize retention.
• Handle high-profile customer concerns and resolve disputes professionally to maintain the company’s reputation.

Operational & Inventory Management

• Work closely with the supply chain and inventory teams to ensure an optimal stock of vehicles.
• Monitor vehicle demand and sales trends to avoid overstocking or understocking issues.
• Oversee showroom operations, ensuring vehicle displays and promotional materials align with branding and marketing strategies.
• Ensure all vehicles are properly documented, including registration, financing options, and warranty details.

Reporting & Financial Management

• Monitor sales performance metrics, including conversion rates, revenue generation, and customer acquisition costs.
• Prepare detailed weekly, monthly, and quarterly sales reports for senior management.
• Collaborate with the finance team to ensure that pricing strategies maximize profitability while remaining competitive.
• Manage and optimize the sales department’s budget, reducing costs while driving revenue growth.

Compliance & Industry Knowledge

• Ensure that all sales activities comply with company policies, government regulations, and industry standards.
• Stay updated on automobile market trends, financing options, and technological advancements in the industry.
• Implement ethical and legal sales practices, ensuring transparency in all customer dealings.

Requirements

• Bachelor’s degree in Business Administration, Marketing, Sales, or a related field. An MBA is an added advantage.
• 5+ years of experience in automobile sales, with at least 2 years in a managerial role.
• Proven track record of achieving and exceeding sales targets in the automotive industry.
• Strong leadership and team management abilities, with a passion for coaching and mentoring.
• Excellent negotiation, persuasion, and closing skills to drive sales growth.
• Data-driven mindset with proficiency in CRM software, Microsoft Office Suite, and sales analytics tools.
• Ability to strategize and execute promotional campaigns that drive showroom traffic and conversions.
• Exceptional verbal and written communication skills for internal and external stakeholder interactions.
• High level of professionalism, problem-solving skills, and decision-making capabilities.
• Ability to work in a fast-paced, target-driven environment with minimal supervision.