Sales & Business Development Executive at ABIS Group

Job Summary

Responsible for expanding market penetration, developing strategic customer relationships, and driving sales of fresh, chilled, frozen, and value-added meat products.  The role supports the achievement of the Company\'s commercial objectives by strengthening market presence, expanding distribution networks, and securing long-term customer partnerships across domestic and international markets.

Key Responsibilities

• Develop and execute sales and business development strategies to achieve revenue, profitability, and market expansion objectives.
• Identify, develop, and manage relationships with institutional buyers, wholesalers, distributors, retailers, hospitality businesses, food service operators, processors, and export customers.
• Expand market penetration through the development of new sales channels and strategic partnerships.
• Conduct market research and competitor analysis to identify emerging opportunities, customer preferences, and industry trends.
• Prepare and implement customer acquisition, retention, and account management plans.
• Negotiate commercial agreements, pricing structures, supply arrangements, and service terms with customers.
• Collaborate with Production, Logistics, Quality Assurance, and Customer Experience teams to ensure timely order fulfillment and customer satisfaction.
• Monitor sales performance, customer feedback, and market developments, and provide periodic reports and recommendations to management.
• Support the development of export opportunities and ensure compliance with customer, regulatory, and market requirements.
• Maintain accurate customer records and sales activities within the Company\'s Customer relationship management (CRM) and Enterprise resource planning (ERP) systems.

Requirements

• Strong business development, sales, negotiation, and relationship management skills.
• Excellent communication, presentation, and stakeholder engagement abilities.
• Strong commercial awareness and understanding of market dynamics within the food, agriculture, FMCG, or livestock sectors.
• Ability to analyze market data, identify opportunities, and develop actionable sales strategies.
• Proficiency in Microsoft Office applications, CRM platforms, and ERP systems.
• Results-oriented with a demonstrated ability to achieve sales and revenue targets.

Qualifications

• BSc/HND in Marketing, Business Administration, Economics, Agricultural Economics, Agribusiness, International Trade, or a related discipline.
• Minimum of 3–5 years\' experience in sales, business development, key account management, or commercial operations, preferably within the FMCG, food processing, agriculture, livestock, meat processing, or manufacturing sectors.
• Experience managing institutional, wholesale, retail, food service, or export accounts will be an added advantage.