Sales And Marketing Specialist at Resource Intermediaries Limited

Position Overview:

• As a Sales & Marketing Specialist in a tech company, you will be responsible for driving revenue growth and promoting the company's products or services through effective sales and marketing strategies.
• You will collaborate with cross-functional teams to generate leads, develop sales pipelines, nurture customer relationships, and execute marketing initiatives.
• Your role will involve a combination of sales activities, marketing support, and customer engagement to achieve business objectives.

Key Responsibilities

• Sales Strategy and Execution:
• Develop and execute sales strategies and plans to meet or exceed sales targets.
• Identify target markets, customer segments, and key accounts for focused sales efforts.
• Engage with potential customers through presentations, product demonstrations, and negotiations to close sales.

Marketing Support

• Provide market intelligence and customer insights to inform marketing campaigns and messaging.
• Participate in the development of sales collateral, presentations, and other marketing materials.
• Assist in the coordination and execution of marketing campaigns to generate leads and support sales efforts.

Customer Relationship Management

• Build and maintain strong relationships with existing and potential customers.
• Understand customer needs, pain points, and challenges to effectively position the company's products or services.
• Provide personalized sales support and guidance throughout the customer journey.
• Conduct regular follow-ups to ensure customer satisfaction and identify upselling or cross-selling opportunities.
• Sales Performance Analysis and Reporting.
• Track and analyze sales performance metrics, including revenue, conversion rates, and sales cycle length.
• Generate reports on sales activities, pipeline status, and revenue forecasts.
• Identify trends, challenges, and opportunities and provide actionable recommendations to optimize sales performance.

Market and Competitive Analysis

• Conduct market research to stay updated on industry trends, customer preferences, and the competitive landscape.
• Monitor competitor activities, pricing, and value propositions.
• Identify market gaps and potential areas for differentiation or expansion.

Sales and Product Training

• Stay knowledgeable about the company's products or services, features, and benefits.
• Provide sales training and support to internal teams, distributors, or channel partners.
• Collaborate with product management to gather customer feedback and insights for product improvement or development.

Relationship Management with Partners

• Build and manage relationships with strategic partners, resellers, or channel partners.
• Collaborate with partners to develop joint marketing and sales initiatives.
• Provide necessary support and enablement to partners to drive sales and customer satisfaction.

Qualifications and Skills

• Bachelor's degree in Business, Marketing, or a related field.
• 7 years of experience in sales and/or marketing roles, preferably in the technology industry.
• Proven track record of achieving sales targets and driving revenue growth.
• Strong understanding of sales and marketing principles, strategies, and tactics.
• Excellent communication, presentation, and negotiation skills.
• The customer-centric mindset with the ability to understand customer needs and build lasting relationships.
• Analytical mindset with the ability to analyze sales data and generate actionable insights.